Marketing Transformation Manager - Life Sciences

About Accenture

Accenture is a worldwide professional services company recognized for its expertise in digital, cloud, and security solutions. We harness unmatched skills and experience across over 40 industries, delivering Strategy and Consulting, Interactive, Technology, and Operations services through a vast network of Advanced Technology and Intelligent Operations centers. With over 674,000 employees serving clients in more than 120 countries, we embrace change to generate value and shared success for clients, employees, shareholders, partners, and communities.

Role Overview

As a Life Sciences Marketing Manager within Accenture’s Strategy Consulting Global Network Song Practice, you will address client challenges related to sales, service, and marketing to enable accelerated business change. This role, based in Mumbai, requires over 8 years of experience and encompasses disciplines like digital marketing, brand strategy, campaign management, Mar-Tech strategy, and customer experience development.

Responsibilities

• Lead project management efforts ensuring timely, cost-effective delivery by managing timelines, budgets, resources, and cross-functional teams.
• Utilize an analytical, data-driven approach to support decision-making aligned with business goals.
• Conduct market research within pharmaceutical and allied life sciences sectors by analyzing disease areas, new launches, competitor landscapes, patient journey mapping, segmentation, and opportunity identification.
• Design and implement omni-channel digital marketing campaigns collaborating with client teams; oversee content marketing, social media, and web engagement aligned with overarching strategies.
• Offer expertise in content creation and campaign execution, including identifying ideal channels and formats, ideating creative designs, optimizing campaign performance, and ensuring alignment with client briefs.
• Assess and design marketing technology platforms by evaluating processes, technologies, and personnel; develop operating models and define KPIs for tools including Adobe, Salesforce, and Veeva, while adhering to industry regulatory and compliance frameworks.
• Lead marketing technology consulting projects aimed at optimizing Mar-Tech stacks, developing use cases, recommending platforms and suppliers, and maintaining a broad understanding of current and emerging marketing technologies.
• Demonstrate hands-on experience with Mar-Tech tools such as Adobe Campaign, Marketo, Google Marketing Platform, Google Ads, Pega Decisioning, Salesforce Marketing Cloud, and cloud solutions.
• Create business cases and value frameworks to support implementation and scaling of marketing technologies.
• Stay updated on the latest artificial intelligence developments in life sciences; co-develop tailored AI solutions and apply experience with Customer Data Platforms and Generative AI use cases.
• Drive new business development by identifying opportunities, defining go-to-market strategies, facilitating client discussions, responding to RFPs and RFIs, and fostering client relationships.
• Contribute to practice growth through leadership in business development, talent management, delivery oversight, and thought leadership initiatives.
• Collaborate with partner organizations such as Salesforce, Veeva, Adobe, and IQVIA to enhance capabilities and optimize cost, quality, velocity, and agility.
• Build strong networks within Accenture across geographies to promote the GN Song practice, its operating model, and workflows to drive demand and meet key performance indicators.
• Lead and inspire diverse teams including consultants and technologists, mentor talent, and participate actively in talent strategy and capability development activities.

Who Can Apply

Open to all individuals holding any graduate degree.

Additional Information

• Opportunity to engage with transformative projects for top G2000 clients.
• Collaborate with strategy leaders, industry specialists, enterprise practitioners, and business intelligence experts to create innovative solutions using emerging technologies.
• Commitment to embody responsible business practices in client service and professional conduct.
• Access personalized training modules aimed at enhancing strategy consulting skills and industry knowledge.
• Thrive in an inclusive culture that promotes equality and encourages collaboration across the organization.