Ecommerce Manager

Company Overview

Al Rabie Saudi Foods is a leading manufacturer of juices and beverages in Saudi Arabia, recognized for quality and innovation. They produce a wide range of products including 100% juices, nectars, dairy beverages, and functional drinks, serving both domestic and international markets. Headquartered in Riyadh, the company is advancing its digital commerce efforts to expand its online sales footprint.

Role Overview

The Ecommerce Manager will report to the Chief Sales Officer and is tasked with leading Al Rabie's growth and brand positioning across various online retail channels in Saudi Arabia, including major marketplaces, quick-commerce apps, and retailer e-channels. This role encompasses commercial strategy, operational management, and digital marketing to support the company’s digital transformation goals.

Key Responsibilities

• Develop and implement ecommerce strategies aligned with company commercial and brand goals, setting clear revenue and volume targets.
• Drive revenue growth across marketplaces, quick-commerce platforms, and Modern Trade online channels.
• Identify new opportunities within the Saudi ecommerce market to increase beverage category share.
• Create channel-specific product bundles, exclusive SKUs, and gifting options in partnership with marketing teams.
• Manage ecommerce profit and loss, including revenue, trade spend, promotional returns, and profitability.
• Direct pricing, promotions, and product assortments to comply with margin guidelines.
• Oversee trade investment budgets to balance visibility, activation, and profitability contributions.
• Coordinate with supply chain and demand planning teams to ensure accurate forecasts and maintain product freshness.
• Manage day-to-day and strategic partnerships with key ecommerce and quick-commerce platforms.
• Negotiate business plans, commercial terms, listing fees, visibility, and promotional activities with partners.
• Ensure accurate and compliant digital shelf content, including product descriptions, imagery, health claims, and nutrition information.
• Maintain brand pages and storefronts, managing enhanced content and sponsored placements.
• Ensure product availability, accurate listings, and timely fulfillment with attention to shelf-life and cold-chain requirements.
• Collaborate with logistics, supply chain, and customer service teams to address availability and delivery matters.
• Proactively reduce stock-outs, chargebacks, and penalties across platforms.
• Support ERP and order management system integration with ecommerce partners.
• Oversee on-platform advertising campaigns to optimize return on ad spend and conversion rates.
• Work with marketing on brand consistency and effective seasonal campaigns including Ramadan activations and product launches.
• Initiate basket-building strategies such as cross-selling bundles, multi-packs, and subscription offers.
• Monitor and improve product ratings, reviews, and consumer engagement on all platforms.
• Build and maintain comprehensive ecommerce KPI dashboards covering sales performance, inventory health, advertising efficiency, and customer satisfaction.
• Use analytics to provide actionable insights and adjust strategies in real time.
• Benchmark against competitors in online juice and beverage categories to identify pricing, content, and promotional opportunities.
• Prepare monthly ecommerce performance reports for commercial leadership.

Requirements

• At least 4 years of experience in ecommerce, commercial, sales, or digital roles.
• Minimum 10 years’ experience in FMCG or related sectors, preferably Food & Beverage.
• Proven track record managing the Saudi Arabian marketplace, including Noon, Amazon.sa, or quick-commerce accounts.
• Experience managing P&L and trade budgets.
• Strong commercial negotiation skills with ecommerce platforms.
• Ability to deliver growth in sell-out metrics and meet platform KPIs.
• Experience planning and executing promotional activities.
• Collaborative working style across supply chain, marketing, and finance functions.
• Strong analytical capabilities with data-driven decision-making.
• Ability to juggle multiple platform partnerships efficiently.
• Fluency in Arabic and English is mandatory.

Why Join Al Rabie?

Al Rabie offers a dynamic and career-advancing environment where impactful commercial work drives growth within a trusted, category-leading brand. This is a unique opportunity to influence the future of digital commerce within Saudi Arabia's FMCG sector, supported by a passionate team and ambitious goals.