Director Marketing Campaigns

About the Role

foodpanda, part of Delivery Hero Group—a global leader in local delivery services operating in over 65 countries—seeks a Director of Marketing Campaigns to lead regional marketing efforts in Singapore. This role requires devising and executing strategic marketing campaigns designed to boost Monthly Active Users (MAU), increase order volumes, and drive top-line growth across key markets by aligning regional strategies with localized execution.

Key Responsibilities

• Develop and implement market-specific campaign strategies that catalyze MAU growth and increase platform orders.
• Create regional campaign frameworks and coordinate with local marketing teams to ensure consistency and impactful execution.
• Continuously monitor campaign performance and optimize ROI through dynamic budget allocation and vendor management.
• Utilize data analytics to refine campaign structure and improve vendor contributions.
• Manage a vendor matrix to maximize visibility, customer acquisitions, and order inflow.
• Oversee campaign budgets ensuring alignment with business priorities and measurable growth.
• Collaborate with local teams to establish and maintain a regional annual campaign calendar integrating market-specific insights and business objectives.
• Drive commercial value-for-delivery (VFD) growth targets by leveraging marketing tools and visibility channels to enhance platform engagement and revenue.

Qualifications and Experience

• At least 8 years in marketing with a minimum of 5 years in a relevant industry.
• A minimum of 3 years’ experience in strategic campaign management or related roles.
• Proven leadership in managing regional marketing strategies with influence over local teams across Asia and Europe, including Turkey.
• Strong analytical capability focused on market dynamics and campaign performance metrics to inform business decisions.
• Experience managing commercial teams and budget allocations effectively.
• Skilled in designing and managing campaign frameworks that deliver consistent growth.
• Exceptional communication, leadership, and collaboration skills, adept at working in fast-paced, multicultural environments.

Additional Information

• Work in a stimulating, dynamic environment that encourages personal and professional growth.
• Participate in a vibrant workplace culture with frequent company and team events.
• Contribute from day one within a growing, global company emphasizing diversity and inclusion.
• Be part of Delivery Hero Group’s expansive platform operating in over 70 markets worldwide, pioneering rapid e-commerce and food delivery services.