Digital Communications Manager

Overview

Living Goods is seeking a highly skilled Digital Communications Manager to lead and elevate its digital presence following a recent brand refresh. This role calls for a strategic and creative professional who will enhance engagement with key audiences including funders, government officials, partners, and the global health community. The position reports to the Director of Communications and involves managing digital platforms, driving storytelling initiatives, and supporting advocacy and organizational objectives.

Key Responsibilities

• Develop and implement a cohesive digital communications strategy aligned with Living Goods' goals and audience needs.
• Manage the digital content calendar and collaborate with teams across countries on content planning.
• Identify and exploit opportunities to boost visibility, engagement, and influence among target stakeholders.
• Create, edit, and publish diverse digital content including articles, blogs, social media posts, newsletters, videos, and campaign materials.
• Oversee newsletters and email communications internally and externally using Mailchimp.
• Convert complex technical, policy, and program information into clear and engaging narratives for external audiences.
• Coordinate content development with country teams to source stories, data, and multimedia assets.
• Lead social media strategy and daily management across multiple platforms such as LinkedIn, X, Facebook, and Instagram.
• Develop targeted content for segmented audiences including funders, government agencies, partners, and policymakers, while monitoring channel performance to refine strategies based on data analytics.
• Handle digital crisis and reputation management, supporting rapid response activities as needed.
• Manage and optimize the organization’s website performance, working with external developers to enhance user experience, SEO, and content relevancy.
• Maintain brand consistency and quality of all digital content, ensuring faithful application of the refreshed brand visual identity and messaging.
• Collaborate with external consultants to produce digital assets like graphics and short videos that align with brand standards.
• Facilitate communications planning for key global health events, organizational campaigns, and announcements by preparing compelling content.
• Support senior leadership in growing their digital presence and thought leadership through strategic content and social media guidance.
• Train and mentor staff on digital communication best practices, social media responsibility, and brand adherence; develop guidelines if necessary.
• Organize and manage outreach materials on platforms such as Vimeo, Flickr, YouTube, alongside internal systems.

Qualifications and Experience

• At least 7 years of professional experience in digital communications, marketing, or related fields with substantial responsibility for website, social media, and content management.
• Excellent writing, editing, and storytelling capabilities, adept at translating complex topics into accessible, audience-centered content.
• Proven success in strategizing and implementing digital communication campaigns.
• Strong expertise in social media platforms, audience segmentation, engagement strategies, and content optimization.
• Experience with website content management systems, ideally WordPress, alongside solid understanding of SEO practices.
• Competency in using digital analytics tools like Google Analytics and native social media measurement platforms to monitor and enhance performance.
• Background or experience in international development, public health, nonprofits, or government sectors is advantageous.

Technical Proficiency

• Advanced skills in Canva, PowerPoint, and email marketing tools such as Mailchimp.
• Familiarity with Adobe Creative Suite is a plus.
• Ability to create and edit multimedia content, including short videos and graphics.
• Experience responsibly using AI tools to assist with research, analytics, and operational efficiency.

Personal Attributes

• Highly organized with excellent attention to detail and capacity to juggle multiple tasks in a dynamic environment.
• Strong team player with experience collaborating across diverse functions, cultures, and geographical locations.
• Proactive and adaptable, capable of working independently with minimal supervision.
• Curious, creative thinker committed to ongoing personal and professional growth.

Education

• Bachelor’s degree in Communications, Digital Media, Journalism, Marketing, Public Relations, or a related discipline.
• Fluent in English; proficiency in French is a desirable advantage.