Customer Relationship Manager

Overview

The role of Customer Relationship Manager at UltraTech Cement is focused on achieving sales and collection targets while gathering essential market data within the designated geographical area. This position operates within India’s rapidly expanding construction sector, particularly in RMC (Ready-Mix Concrete), where complex projects demand advanced sales and marketing acumen to capitalize on emerging opportunities and improve market penetration.

Key Responsibilities

• Identify and prioritize potential market opportunities for business growth in the assigned territory.
• Prepare compelling proposals and presentations tailored for potential and prioritized clients, especially in retail and medium segments.
• Engage with customers and local competitor representatives to gather competitive intelligence on pricing, incentives, and discount structures.
• Maintain frequent onsite visits to interact with site in-charges, project managers, and other project influencers to foster strong relationships ensuring smooth project operations.
• Regularly analyze the designated geographic market areas to evaluate market positioning and dynamics.
• Assist in onboarding new customers by providing details for the creation of SAP customer codes and ensure accurate entry in SAP before initial product dispatch.
• Ensure timely collection of payments, monitor outstanding dues including problematic cases such as bounced cheques, and handle any associated legal concerns.
• Oversee timely dispatch of invoices, credit notes, and debit notes to support payment processes.
• Track daily sales and collections customer-wise to ensure prompt payment follow-up and receivables management.
• Identify critical customers with overdue payments and devise strategies to optimize receivable collections.
• Achieve sales targets within the pricing guidelines stipulated in the Standard Operating Procedures.

Context and Challenges

With India’s construction industry experiencing robust growth fueled by large projects led by multinational companies and international consultants, UltraTech Cement focuses on delivering technologically advanced RMC solutions. This role demands skillful navigation of this complex, competitive, and time-sensitive landscape to maximize market share and business success.