Creative Copywriter

About SiliconPlus Communications

SiliconPlus Communications believes that true transformation sparks when strategy, creativity, technology and content perfectly converge. They work to build brands, influence behaviors, design engaging experiences, and solve business challenges, helping organizations maximize the value of their existing assets. With collaborations spanning government agencies, corporations, and mission-driven organizations, their work has earned awards and lasting impact.

Role Overview

The Creative Copywriter role goes beyond writing catchy headlines and taglines. You will be instrumental in turning business challenges into powerful concepts, captivating narratives, and memorable campaigns that resonate across all platforms. Partnering closely with creative and client service teams, you'll craft compelling ideas that bring brands to life through branding, integrated campaigns, digital and social content, publications, environmental graphics, videos, activations, and emerging media.

Key Responsibilities

• Conceive original creative ideas, campaign themes, and engaging copy for branding, integrated marketing, digital and social media, videos, publications, and experiential projects.
• Translate strategic insights and customer knowledge into impactful stories, messages, and brand narratives.
• Write across diverse formats such as campaign concepts, taglines, manifestos, brand messaging, video scripts, social media content, websites, speeches, editorials, and marketing materials.
• Work closely with designers and art directors to produce integrated ideas where words and visuals complement each other seamlessly.
• Contribute fresh and strategy-based ideas during brainstorming sessions.
• Present creative concepts and copy ideas confidently to clients and internal teams.
• Ensure all communications consistently reflect the client's brand voice and meet business objectives.
• Edit and improve copy to enhance clarity, creativity, coherence, and impact.
• Keep abreast of trends in culture, technology, AI, emerging media, and consumer behavior to fuel stronger creative insights.
• Explore AI-powered creative tools and novel workflows to support ideation, research, and content development.
• Manage multiple projects simultaneously while maintaining high-quality standards and deadlines.
• Support new business pitches, thought leadership initiatives, and agency marketing efforts.
• Help create content for SiliconPlus’s brand to showcase the agency's creativity and capabilities.

Candidate Profile

• 3 to 6 years of proven experience in copywriting, advertising, branding, content creation, or integrated communications within an agency or creative setting.
• A strong portfolio highlighting conceptual thinking, storytelling, and writing across various channels.
• Ability to develop big creative ideas, not just execute copywriting tasks.
• Exceptional command of English with excellent skills in writing, editing, and proofreading.
• Flexibility to adapt tone and style for different brands, audiences, and communication goals.
• Experience writing for digital platforms, social media, and content marketing alongside traditional advertising.
• Solid understanding of branding, marketing principles, consumer psychology, and persuasive communication techniques.
• Genuine curiosity about AI, emerging technologies, and their role in enhancing creativity rather than replacing it.
• Collaborative mindset, proactive approach, and ease working within multidisciplinary creative teams.
• Strong presentation and communication skills with confidence in explaining creative concepts.
• Excellent organizational skills, adaptability, and ability to thrive in a fast-paced agency environment.
• Passion for producing work that is creatively inspiring, strategically sound, and commercially relevant.

Why Work Here

This position offers more than typical copywriting opportunities. You will help define the voice of significant brands—from government campaigns that reach millions in Singapore to brand transformations and digital experiences. Your creative contributions will be visible, shared, and remembered.

The role provides chances to expand your creative skills in branding, advertising, social media, digital experiences, AI-driven creative techniques, and emerging tech trends while growing your craft alongside dedicated industry professionals.

Most importantly, your work will not just communicate but create meaningful impact.