Country Manager Spain & Italy

About mellow NOIR

mellow NOIR is a fast-growing modern beauty brand that specializes in premium facial skincare products. Their unique formulations combine natural cosmetics with innovative active ingredients, including a proprietary active coffee oil derived entirely from recycled coffee grounds. The company initially built a strong D2C business and is now expanding strategically into physical retail. Known for rapid growth in the beauty e-commerce sector and public recognition from a popular TV show, mellow NOIR is scaling its international presence, especially across Spain and Italy.

Role Overview

As Country Manager for Spain and Italy, you will spearhead the strategic growth and market entry of mellow NOIR's e-commerce channels in these countries while also facilitating retail expansion. Reporting from the Frankfurt or Berlin headquarters, you will collaborate with multiple teams—performance marketing, CRM, content, technology, and operations—to drive sustainable revenue growth and optimize local customer experiences. The position mixes onsite teamwork at the office three days a week with two flexible home office days.

Key Responsibilities

• Designing and executing the go-to-market strategy for online launch in Spain and Italy.
• Localizing e-commerce platforms, funnels, and offerings, including ensuring legal compliance of product claims and ingredient information per national cosmetics regulations.
• Implementing growth initiatives throughout the customer journey to increase acquisition and repeat purchase rates.
• Conducting market analysis of local conditions, competitors, and customer needs to guide strategic priorities.
• Managing revenue growth and ensuring profitable, sustainable business expansion in both countries.
• Monitoring and optimizing key performance indicators such as blended ROAS, conversion rate, average order value, and marketing efficiency across channels.
• Adapting funnels, offers, and user experiences to local preferences including language, payment methods, and shopping behaviors.
• Coordinating closely with corporate teams in Frankfurt, especially in performance marketing, CRM, and supply chain.
• Developing a localized customer service approach covering language, returns, and inquiries in collaboration with the existing support team.
• Reporting and forecasting market performance regularly to company leadership.

Candidate Profile

• Two to five years of experience in e-commerce or digital growth with several years ideally involving revenue or P&L responsibility.
• Experience managing international market entry or business expansion is highly preferred.
• Familiarity with digital marketing tools such as Meta Ads, Google Ads, Shopify, and Klaviyo.
• Strong analytical skills with a data-driven and methodical approach to work.
• Growth-oriented mindset, high autonomy, and confidence navigating ambiguity to build new initiatives rather than only maintaining existing systems.
• Capability to quickly identify opportunities and execute pragmatic solutions.
• Native-level proficiency in Spanish or Italian is desirable but not mandatory.
• Excellent command of English and German languages.

Why Join mellow NOIR?

• Opportunity for personal and entrepreneurial growth within an evolving European beauty startup.
• Significant ownership and impact from day one with projects that visibly move the business forward.
• State-of-the-art equipment including Apple hardware and a comprehensive onboarding process.
• Complimentary refreshments including coffee, fruit, drinks, and snacks available in the office.
• Monthly complimentary product supply plus personal discount codes for friends and family to experience the brand.
• A culture of open communication, flat hierarchies, rapid decision-making, and a cooperative work environment.
• Hybrid work model with three days per week in Frankfurt or Berlin office plus flexible home office options.
• Conveniently located offices with excellent public transport access and a scenic rooftop terrace in Frankfurt.
• Remote work flexibility allowing up to four weeks per year working from any location.