Community Manager / Influencer Outreach

Role Overview

We seek a proactive and relationship-focused Community Manager with expertise in influencer outreach to cultivate and expand a vibrant online community. This role involves identifying potential influencer collaborators, managing outreach, coordinating campaigns, engaging social audiences, and acting as a credible representative of the brand.

Key Responsibilities

• Locate and investigate appropriate influencers, creators, community allies, and prospective brand ambassadors.
• Conduct outreach to influencers via email, social media, and other communication platforms.
• Establish and sustain meaningful connections with influencers and community participants.
• Organize influencer partnerships, campaign activities, promotional events, and collaborative opportunities.
• Oversee daily engagement across relevant social and community channels.
• Manage timely, professional responses to comments, messages, and ongoing community discussions.
• Drive increased community interaction, awareness, and brand promotion.
• Keep a structured and updated database of influencers, outreach progress, replies, collaborations, and campaign developments.
• Collaborate closely with marketing teams and internal stakeholders on messaging and community projects.
• Stay informed on social media and influencer trends to uncover new engagement possibilities.
• Measure campaign and outreach effectiveness, offering routine insights on critical metrics and outcomes.

Requirements

• Prior experience in community management, influencer marketing, social media, PR, or outreach roles.
• Excellent written and oral communication abilities.
• Confidence in initiating contact and nurturing professional relationships.
• Familiarity with key social media platforms including Instagram, TikTok, YouTube, LinkedIn, X, or others.
• Ability to research and select relevant influencers aligned with target audience and brand identity.
• Strong organizational skills and attention to follow-ups.
• Capability to juggle multiple conversations, partnerships, and campaigns efficiently.
• Self-driven, proactive, and able to work without intensive supervision.

Preferred Qualifications

• Experience with influencer marketing or social media management software.
• Background in negotiating influencer collaborations and contractual terms.
• Understanding metrics like engagement rates, reach, impressions, conversions, and audience insights.
• Exposure to startups, consumer brands, digital products, lifestyle brands, or rapidly expanding businesses.
• Pre-existing connections within creator or influencer communities is a plus.

Ideal Candidate Profile

The ideal candidate is extroverted, commercially savvy, well-organized, and adept at building online relationships. They should enjoy networking with creators, identifying partnership opportunities, and converting interactions into fruitful collaborations.