Commercial Marketing Lead - USA/EU

About MCK Hospitality & Osaka Nikkei

MCK Hospitality & Osaka Nikkei, headquartered in Peru, is a prominent name in Latin America's hospitality sector with over twenty years of history. Their signature brand, Osaka Nikkei, unites Japanese culinary techniques with Peruvian flavors and has established a strong international presence across nine countries, with additional expansions planned.

Role Overview

This Senior Marketing Associate position focuses on executing and coordinating marketing operations for Osaka Nikkei across four key markets: Miami, Madrid, Chicago, and Dubai. The individual will act as a vital link between strategic planning and implementation by collaborating closely with senior marketing personnel, general managers, local public relations firms, and creative teams across each location. The role demands meticulous organization and multitasking across different time zones.

Key Duties

• Oversee and coordinate the global marketing calendar to ensure timely execution of campaigns, activations, and public relations activities for all four markets.
• Establish and preserve a brand framework that allows consistency while adapting to individual market needs.
• Determine and emphasize the most impactful marketing initiatives quarterly and per market.
• Lead comprehensive campaign processes, including briefing, production, launching, and evaluating effectiveness.
• Coordinate seasonal campaigns, product introductions, special events, and new market launch preparations specifically in Chicago and Dubai.
• Manage strategic countdown plans for market openings to guarantee preparedness on launch days.
• Act as the principal contact between MCK Hospitality and PR agencies spanning different regions, managing briefs, deliverables, and media relationships.
• Supervise social media strategies tailored to each market, ensuring alignment in content tone, quality, and frequency across platforms such as Instagram and TikTok.
• Coordinate with content creators and photographers to maintain a strong audiovisual presence and adjust content based on performance analytics.
• Develop strategic partnerships, execute influencer and creator programs, and support the development of CRM and email marketing tactics for enhanced customer engagement.
• Assist in budget oversight, tracking expenditures, flagging discrepancies, and compiling detailed monthly and quarterly reports with actionable insights for leadership.

Candidate Profile

• Minimum five years of marketing experience, ideally within hospitality, F&B, luxury lifestyle, or brand-centric sectors.
• Demonstrated ability to manage marketing activities across multiple geographic locations or markets simultaneously.
• Experienced in handling external marketing agencies efficiently to achieve defined goals.
• Knowledge of international markets is advantageous, especially in Europe and the Middle East.
• Strong organizational capabilities to juggle multiple projects, deadlines, and communication with stakeholders.
• Sound marketing judgment with the ability to translate strategy into effective execution and direct impact on business outcomes.
• Creative aptitude and assertiveness in guiding brand storytelling and evaluating creative outputs.
• Proficient in data analysis, report building, and outcome-driven decision-making.
• Excellent communication skills for interfacing with senior management, agencies, and creative teams.
• Highly autonomous with a proactive mindset for owning responsibilities and driving progress.

Personal Attributes

• Energetic and goal-oriented attitude.
• Structured and dependable organizer.
• Keen creative sense and appreciation for quality.
• Self-assured with decision-making and brand representation capabilities.
• Curious about food, hospitality, and cultural intersections.

Benefits and Opportunities

• Engage in a dynamic role central to a growing international hospitality brand, offering substantial visibility and impact.
• Be part of a collaborative team that values and acknowledges individual contributions.
• Experience growth prospects as the brand expands into new global markets.
• Travel opportunities to restaurant hubs in Miami, Madrid, Chicago, Dubai, and the Lima head office in Peru.
• Contribute to building an innovative and distinct presence within the worldwide restaurant industry.