Social Media Manager

Overview

AFARI TRAVELS seeks a skilled Social Media Manager to oversee and enhance its presence across platforms including Instagram, Facebook, Google Business, Snapchat, TikTok, LinkedIn, and Business Directories. This role demands creation of original text and video material, managing posts, and engaging with followers to cohesively maintain and build the company's brand in line with marketing strategies.

Key Responsibilities

• Research current benchmark trends and audience preferences to inform strategies
• Develop and execute social media plans aligned with company goals
• Set measurable objectives and report on return on investment (ROI)
• Create, edit, publish, and share engaging daily content such as original text, photos, videos, and news
• Track SEO and website traffic statistics to optimize performance
• Work collaboratively with marketing, sales, and customer service teams to maintain brand consistency
• Engage with followers, answer questions promptly, and monitor customer feedback
• Manage design elements of social media accounts including timeline covers, profile images, and blog layouts
• Propose and implement innovative features like promotions and competitions to boost brand awareness
• Keep updated on new technologies, trends in social media, as well as design tools and applications

Candidate Profile

• Proven experience in social media management
• Practical experience with content management systems
• Strong copywriting skills with creativity in text, image, and video production
• In-depth knowledge of SEO, keyword research, and analytics tools such as Google Analytics
• Familiarity with various online marketing channels and web design basics
• Excellent communication abilities
• Skillful in multitasking and analytical thinking
• Bachelor’s degree in Marketing or a related discipline

Additional Details

Salary: ₦150,000 to ₦200,000 per month
Work Location: Onsite in Nigeria