Social Media Content Creator

About the Role

Universal Works is seeking an imaginative social-focused content creator to become part of our marketing team, contributing to narrating the Universal Works story through Instagram, TikTok, and other emerging social platforms. While your base location is flexible, you must be able to work onsite in Nottingham at least two days per week to collaborate closely with the team and handle products. Candidates from all over the UK are encouraged to apply if regular commuting to Nottingham is manageable.

Your role will involve capturing the people, products, places, and daily moments that define Universal Works. You'll help increase storytelling frequency, producing content suited to each social platform while maintaining the brand's authenticity.

Responsibilities

• Create and edit social-first video content primarily using a smartphone for Instagram, TikTok, and other platforms.
• Produce content based on events, store visits, photoshoots, collaborations, travel, and everyday business activities.
• Develop content ideas and storyboards aligned with marketing goals and brand narratives.
• Edit both self-filmed and existing footage into platform-specific engaging stories.
• Support launch campaigns with additional social assets.
• Keep up to date with new social media trends, formats, creators, and channels.
• Collaborate with the broader marketing team on brand-related projects.
• Help with content planning, asset organization, and scheduling.
• Travel frequently within the UK and occasionally overseas to collect content relating to stores, events, and collaborations.

Candidate Profile

We prioritize creativity and demonstrable content creation skills over extensive industry experience. Whether you're a fresh graduate, self-taught creator, or someone with an engaged personal audience, success depends on your ability to craft stories that captivate viewers.

Essential Qualifications

• Deep familiarity with social media platforms and understanding of content performance variations.
• Strong video editing capabilities, comfortable using social-focused editing tools like CapCut or equivalents.
• Proficient in capturing high-quality smartphone footage in diverse settings.
• Knowledge of filming principles including framing, movement, lighting, audio, and pacing for social content.
• Skillful in transforming raw and existing footage into compelling narratives.
• Excellent interpersonal skills with confidence in engaging others naturally on camera.
• Experience handling creator tools such as microphones, gimbals, tripods, and portable lighting equipment.
• Self-motivated, well-organized, and able to work autonomously.

Desirable Skills

• Interest in fashion, style, and modern culture.
• Strong awareness of Universal Works’ brand identity and unique qualities.
• Understanding of the brand’s tone and audience.
• Experience creating content concepts, narrative storyboards, and storyline-driven videos.
• Photography skills and familiarity with still image content creation.
• Knowledge of professional camera operation.

Why Join Universal Works

Become part of a UK-based independent brand with a worldwide audience and take a pivotal role in shaping its online presence. Expect to travel, attend events, collaborate with a creative team, and enjoy freedom to innovate and connect with audiences in exciting ways.

Benefits

• Competitive salary package.
• 28 days of holiday annually, increasing with tenure.
• Employee discounts and substantial clothing allowance.
• Access to discount platforms and an employee assistance program.

Additional Information

Applicants are encouraged to send CVs, cover letters, and portfolio links for consideration. By applying, candidates consent to their data being stored and used for recruitment purposes.