Senior Regional Marketing Specialist

About the Role

At Okta, our mission is to secure every identity, powering advancements from artificial intelligence to human access. We are building trusted, impartial infrastructure that helps organizations embrace this new era safely. This senior-level position offers a chance to contribute to impactful marketing efforts for our Canada sales team through strategic program execution driving revenue growth.

Key Responsibilities

• Collaborate closely with Senior Regional Marketing Manager Canada and sales leadership to plan and implement multi-channel demand generation campaigns including events, digital outreach, partner collaborations, and sales outbound activities.
• Manage logistics, communications, and on-site coordination for critical events to ensure seamless execution.
• Coordinate development of marketing campaign assets in partnership with internal teams and external vendors, overseeing creative content, email workflows, and promotional offer creation to keep projects on track.
• Support performance measurement by compiling reports on channel effectiveness, ROI, and funnel metrics to inform continuous program enhancements.
• Administer marketing operations tools including Salesforce, Asana, 6Sense, and Splash to maintain workflows, generate target lists, prepare campaign briefs, and develop tailored sales enablement materials for SDRs and account executives.
• Analyze regional marketing results through detailed data evaluations shared in forecasting, pipeline reviews, business assessments, and strategic planning meetings.
• Partner closely with strategic organizations to co-create initiatives that leverage joint strengths and maximize pipeline influence.
• Deliver ongoing feedback and progress reports on regional marketing activities, optimizing strategies based on ROI metrics and sales team input.

Candidate Profile

• Minimum five years of experience in regional or field marketing in a business-to-business enterprise setting.
• At least three years of experience collaborating with or within partner marketing functions.
• Willingness and availability to travel up to 30% as required.
• Proficiency using marketing technology platforms such as Salesforce, Tableau, Splash, Asana, Marketo, and 6Sense.
• This position operates on a hybrid model with onsite presence expected.

Additional Information

The role is located in Toronto, Ontario, Canada, and is full-time and onsite. Okta supports a dynamic workplace culture emphasizing flexibility, diversity, equity, inclusion, and belonging. The company provides comprehensive benefits including health, dental, vision insurance, retirement plan matches, telemedicine access, and paid leave to promote employee well-being and development.

We are an Equal Opportunity Employer dedicated to non-discriminatory hiring practices. Reasonable accommodations are available upon request during application and interview processes. Applicants residing in New York City should be aware Okta uses automated employment decision tools in compliance with local regulations.

Compensation

The annual salary range for Canadian candidates is between 88000 and 121000 CAD. Along with competitive pay, the package includes potential equity awards, bonuses, and extensive benefits designed to support employees fully in their roles.