Senior Digital Commerce Specialist

Position Overview

Join Air New Zealand as a Senior Digital Commerce & Experience Specialist and influence how millions of customers engage with our brand online. This role involves using data-driven insights to enhance customer journeys, boost conversion rates, and increase commercial value at scale. Embedded within a cross-functional team and contributing to organisation-wide standards, you will help ensure consistent, high-quality digital experiences.

Key Responsibilities

• Analyze customer behavior and commercial data to identify and prioritise optimisation opportunities that enhance conversion, revenue, and user experience.
• Enhance digital measurement frameworks across web and app platforms using tools like GA4, Google Tag Manager, and maintain scalable, privacy-compliant dataLayer architectures.
• Leverage BigQuery and behavioural data to generate actionable insights that support critical business decisions.
• Pinpoint friction areas and value deficits throughout acquisition, booking, and post-booking phases to improve lifetime customer value.
• Lead prioritisation of optimisation initiatives based on quantified commercial impact to focus efforts where returns are greatest.
• Design and manage A/B and multivariate testing, applying expert CRO techniques to drive measurable improvements in performance metrics.
• Collaborate with Product, UX, Design, and Marketing teams to implement evidence-based enhancements in customer journeys, messaging, and personalisation.

Required Qualifications and Skills

• Minimum of six years' experience within digital optimisation, experimentation, or digital commerce roles, preferably in data-driven, performance-oriented environments.
• Demonstrated success in delivering tangible commercial results through testing and optimisation strategies.
• Advanced data literacy, capable of independently working with raw behavioural and commercial datasets using SQL and BigQuery, and leveraging AI tools for accelerated analysis and insight discovery.
• Ability to distill intricate behavioural data into clear, persuasive narratives that enable informed decision-making and influence stakeholders.
• Hands-on expertise with GA4, Google Tag Manager, and advanced SQL querying in BigQuery.
• Experience using experimentation platforms such as Optimizely or Adobe Target.
• Strong commercial insight with the capacity to assess opportunity size and prioritise projects effectively.

Additional Information

Air New Zealand is firmly committed to fostering a diverse, equitable, and inclusive work environment where all employees can thrive authentically. We celebrate diversity of thought and invite applications from candidates of varied backgrounds, including those with disabilities, health-related needs, or neurodiversity. Should you encounter accessibility barriers or require accommodations during the recruitment process, please contact the designated recruiter for support.

Our guiding whakataukī (proverb) embodies our approach: "Seek to bring distant horizons closer. Once near, seize them and make them your reality." Join us in shaping the future of digital commerce at Air New Zealand.

Applications close on 17th August 2026.