કામનું વર્ણન

Role Overview

This role represents a partnership opportunity with an external company seeking a Paid Social Analyst based in Ireland. The position centers on driving significant growth through data-informed strategies in paid social advertising.

You'll lead the management and fine-tuning of impactful advertising campaigns on top social media platforms, helping brands reach ambitious performance targets. The role thrives in a fast-moving collaborative setting where analytical skills and creative problem-solving merge to enhance campaign outcomes.

Responsibilities

Develop, launch, and optimize paid social campaigns across platforms including Meta (Facebook and Instagram).
Design and implement media buying approaches that maximize revenue, performance, and return on ad spend.
Track campaign metrics, uncover optimization prospects, and boost growth.
Efficiently administer campaign budgets to align with strategic business goals.
Refine bidding strategies, target audiences, creative elements, and campaign configurations to enhance results.
Convert complex performance data into clear insights and actionable recommendations for stakeholders.
Work in close coordination with creative, strategy, and production teams to create data-driven improvements.
Handle multiple high-value campaigns while consistently achieving performance and revenue goals.
Remain updated on paid social trends, platform changes, and emerging advertising options.
Contribute to reporting mechanisms by delivering clear performance summaries and pragmatic suggestions.

Candidate Profile and Requirements

Minimum 3 years' experience in digital advertising, paid social, or direct response marketing with proven expertise managing large-scale campaigns.
Track record managing paid social budgets exceeding 1 million USD monthly.
Strong proficiency using Meta advertising platforms and optimization techniques.
Exceptional quantitative analytical abilities to interpret performance data and detect trends.
Advanced skills in Excel and other analytical tools.
Keen attention to detail and effective multitasking abilities.
Excellent communication skills capable of explaining technical matters to diverse audiences.
Ability to perform effectively in remote work aligned with Pacific Time Zone hours.
Knowledge of advertising APIs, SQL, BI tools, or analytics platforms is advantageous.
Experience with additional platforms such as TikTok, Snapchat, Google, or Pinterest is preferred.
Background collaborating with creatives or developing social media content is a plus.

Benefits

Fully remote work environment with flexibility across international time zones.
Engage with large-scale performance campaigns for innovative brand clients.
Competitive remuneration tailored to one's experience and skills.
Role with significant impact where analytical insights directly contribute to business growth.
Collaborative culture involving creative, strategy, and production teams.
Opportunity to deepen knowledge of advanced paid social advertising approaches.
Diverse campaign experiences spanning different industries and marketing challenges.
Encouragement to propose and test new digital marketing solutions and techniques.

Additional Information

This position is facilitated through an AI-driven matching system ensuring fair and objective application review. The hiring process and subsequent steps such as interviews and assessments are directly handled by the partner employer.

Applicants should note the application submission implies consent to personal data processing for recruitment purposes in compliance with GDPR and other applicable laws. AI tools may assist in application evaluation, but human judgment finalizes hiring decisions.

Paid Social Analyst