Meta Ads Specialist

About Social Baniya

Social Baniya (SociBan Digital Solutions Pvt. Ltd.) is a certified startup and an official Meta Partner focused on generating tangible growth for brands in the AI-driven marketing era. Headquartered in Hisar, Haryana, the company delivers end-to-end digital marketing solutions ranging from website design and development to performance marketing across Meta and Google platforms. Their expertise also includes social media marketing, content and branding strategy, and lead generation, all emphasizing measurable sales outcomes rather than superficial metrics. Besides client projects, Social Baniya conducts practical digital marketing courses to prepare future marketers and entrepreneurs with current strategies.

Role Overview

This full-time, on-site position based in Hisar entails planning, creating, and optimizing Meta advertising campaigns primarily on Facebook and Instagram. The role is dedicated to improving key performance indicators such as sales and ROI through comprehensive audience research, collaboration on creatives and copy, campaign management including budgeting, and continuous performance monitoring using tools like Ads Manager.

Key Responsibilities

• Design and execute Meta ad campaigns focusing on performance and return on investment.
• Conduct in-depth audience analysis and perform A/B testing on creatives and audience segments to enhance campaign effectiveness.
• Manage campaign budgets strategically to maximize results.
• Regularly analyze campaign data using Ads Manager and analytics dashboards to track performance and identify optimization opportunities.
• Collaborate with web development, content, and branding teams to ensure alignment between ads, landing pages, and funnels for conversion optimization.
• Prepare and present clear performance reports to clients and internal teams.

Required Qualifications and Skills

• Proven expertise in Meta ads with hands-on experience in campaign setup, audience targeting, budgeting, and optimizations aligned to performance goals.
• Familiarity with performance marketing analytics tools such as Facebook Ads Manager, Google Analytics, and pixel/event tracking implementations.
• Ability to work collaboratively with design and content teams on creative and copy enhancements to improve click-through and conversion rates.
• Experience in testing methodologies including A/B testing and funnel optimizations based on data-driven insights.
• Strong understanding of digital marketing principles, including lead generation, remarketing, and integrated full-funnel strategies.
• Comfort with numerical data interpretation and the capacity to clearly communicate campaign results to non-technical stakeholders.
• Excellent organizational, communication, and time management skills to handle multiple campaigns concurrently.
• Preferred experience working in an agency or performance marketing setting; startup experience is advantageous.
• Bachelor's degree in Marketing, Business, or a related discipline, or equivalent practical experience managing paid social campaigns.
• Enthusiasm for continuous learning, openness to constructive feedback, and keeping current with Meta ads developments and AI-enhanced marketing techniques.