Media Specialist

About the Role

The Media Specialist position is responsible for overseeing and enhancing a brand's digital presence and communication strategies. This role involves crafting engaging multimedia content, managing paid advertising campaigns, analyzing engagement metrics, and upholding consistent branding across various social media platforms.

Key Responsibilities

• Create diverse content including written text, graphic designs, and videos customized for channels such as LinkedIn, Instagram, and TikTok.
• Develop, execute, and optimize both organic and paid social media campaigns to effectively connect with target audiences.
• Track and evaluate media campaign performance by analyzing key performance indicators to refine strategies and maximize return on investment.
• Maintain consistent brand messaging, visuals, and online presence that align with corporate values and identity.
• Interact with the online community by responding to comments, direct messages, and mentions to foster engagement.

Required Qualifications

• A Bachelor’s degree in Marketing, Communications, Advertising, or a similar discipline is required.
• Possess 2 to 4 years of hands-on experience in social media management, digital marketing, or related advertising roles.
• Proficient in content production and editing software including Adobe Creative Suite, Canva, and CapCut.
• Experience with social media monitoring and analytics tools such as Google Analytics, Meta Ads Manager, and Hootsuite.
• Strong written and verbal communication abilities with a flair for storytelling.