Marketing Specialist - Brand & Identity for Architecture and Construction

About the Company

We are a specialized engineering consulting and contracting firm seeking a Marketing Specialist with expertise in brand identity to effectively highlight architectural and construction projects, translating work quality into a strong market presence.

Key Responsibilities

• Lead and manage the company's marketing identity.
• Develop a comprehensive marketing strategy for the engineering and contracting offices.
• Oversee graphic design, social media, marketing, and content teams.
• Create professional project content including photography, videography, reels, and interviews.
• Develop creative concepts to showcase architectural and execution projects.
• Organize ongoing site visits and project photography.
• Present engineers and projects professionally to reflect the company's strength.
• Manage advertising campaigns, analyze results, and optimize performance.
• Formulate plans to enhance client acquisition, project growth, and relationship building.
• Establish a strong professional presence on LinkedIn, Instagram, TikTok, and Snapchat.

Requirements

• Previous experience in real estate, engineering, architectural, or contracting marketing.
• Strong understanding of content creation, photography, and creative direction.
• Proficiency in graphic design.
• Capability to manage advertising campaigns and interpret results.
• Robust skills in brand building and visual identity development.
• Leadership qualities to manage teams and on-site activities.
• Preferred to have a visible portfolio or previous works.

Perks and Benefits

• Professional work environment with diverse and significant projects.
• Opportunity to build an influential market marketing identity.
• Creative freedom and space for development.