Marketing Manager - Real Estate Conference and Exhibitions - Contract in Qatar

Overview

AMS International UAE is seeking a Marketing Manager to lead delegate marketing efforts for a real estate conference in Doha, Qatar. This contract role spans approximately four months and focuses on delivering campaigns aligned with a larger exhibition branding while achieving delegate acquisition goals.

Primary Responsibilities

• Develop and implement delegate marketing strategies aligned with the overarching brand identity and voice of the conference and related exhibition.
• Collaborate with marketing teams to ensure conference campaigns complement rather than compete with exhibition promotions.
• Ensure all marketing collateral complies with established brand guidelines.
• Set campaign objectives, key messages, and targets in consultation with senior management and government partners.
• Plan and execute integrated campaigns across digital platforms, social media, email, PR, media partnerships, and paid advertising to maximize registrations.
• Create targeted messaging and audience segmentation aimed at developers, investors, governmental stakeholders, and industry professionals.
• Coordinate content calendars, oversee creative production, and manage campaign schedules alongside agencies and marketing teams.
• Lead initiatives to expand the conference's delegate database and audience reach.
• Work closely with the Content Project Manager and government entities to ensure messaging aligns with official themes, priorities, and protocols.
• Handle the approval workflow for marketing materials requiring government partner authorization.
• Develop strong partnerships with media, industry associations, and marketing collaborators related to the conference.
• Manage CRM segmentation and automate lead nurturing campaigns to enhance registration conversion.
• Track performance metrics and analyze marketing data to optimize campaign effectiveness.
• Provide regular reporting on campaign outcomes to senior stakeholders and government representatives.
• Assist with managing the marketing budget dedicated to the conference promotion.

Required Qualifications and Skills

• Minimum four years of experience in events, exhibitions, or B2B marketing, particularly managing campaigns within or alongside flagship brand initiatives.
• Demonstrated success in planning and executing multi-channel marketing campaigns that achieve delegate or attendee acquisition goals.
• Strong expertise in brand consistency with the capability to operate confidently within existing brand frameworks.
• Experience with CRM management, database expansion strategies, and marketing automation tools.
• Superior stakeholder engagement skills, working effectively with senior internal and external parties.
• Proficient in analytics and campaign performance reporting.
• Excellent communication skills, both verbal and written.
• Highly organized with the ability to manage multiple projects and priorities simultaneously.

Desirable Attributes

• Experience collaborating with government organizations within the Gulf Cooperation Council (GCC) region.
• Familiarity with the real estate and investment sectors of Qatar or the broader GCC area.
• Background marketing conferences that are paired with major exhibitions.
• Working knowledge of marketing automation and data analysis platforms such as Eloqua and Google Analytics 4.