Marketing Manager

Role Overview

Lamaira Travel & Tours in Zambia is seeking an enthusiastic and innovative Marketing Manager to join our team. The ideal candidate will actively support marketing initiatives to promote our travel products and services, foster customer interaction, and drive business growth.

Key Duties

• Assist in devising and executing marketing campaigns.
• Create and distribute engaging content across social media and other promotional channels.
• Support efforts to engage customers and promote our offerings.
• Carry out fundamental market and competitor analyses.
• Help organize marketing events, promotions, and campaigns.
• Track social media metrics and prepare marketing performance reports.
• Collaborate with the marketing manager and other teams to meet marketing goals.
• Contribute fresh ideas to boost brand visibility and customer outreach.

Required Qualifications and Skills

• Fundamental understanding of marketing concepts and processes.
• Strong written and verbal communication abilities.
• Basic familiarity with social media platforms and digital marketing.
• Creative mindset with enthusiasm for continuous learning.
• Effective organizational and time management capabilities.
• Ability to operate both independently and collaboratively within a team.
• Basic proficiency in computer applications such as Microsoft Office or equivalents.
• Prior experience in marketing is beneficial but not essential.
• Education credentials like a certificate, diploma, or degree in Marketing, Business Administration, Communications, or related disciplines are advantageous.

Personal Attributes

• Driven to build a successful marketing career.
• Professional and confident interfacing with clients.
• Innovative and capable of generating novel marketing strategies.
• Dependable, diligent, and eager to learn.
• Comfortable and adept at using digital and social media tools.