Marketing Associate

About Zappix

Zappix is an innovative AI-powered digital engagement platform company based in Burlington, MA, specializing in transforming customer service and patient engagement experiences. Their cloud-based SaaS platform streamlines customer interactions by providing digital outreach, visual IVR self-service, digital agent assistance, and comprehensive analytics. In healthcare, Zappix's patient engagement solutions enhance care quality, reduce no-shows, and improve patient satisfaction through advanced AI and automation technologies like RPA, IVA, chatbots, and big data.

Role Overview

As a Marketing Associate at Zappix, you will spearhead the creation and implementation of the marketing strategy. This role collaborates closely with leadership as well as direct and partner sales teams to continually refine company messaging and positioning. The position demands versatility across traditional and digital marketing techniques, creativity, analytical skills, and strong project management abilities.

Key Responsibilities

• Create and maintain the marketing calendar to coordinate initiatives.
• Oversee content creation across all channels, including copywriting, images, and video for online and offline use.
• Manage marketing collateral inventory and lead updates or creation of new sales materials.
• Collaborate with sales teams to design and execute B2B campaigns that generate leads aligned with business objectives.
• Provide sales support through materials, competitor analysis, and strategic positioning.
• Administer front-end website management including design, SEO/SEM, and content updates.
• Analyze and monitor campaign results, adjusting strategies to meet goals with ongoing reporting.
• Conduct market and competitor research to stay abreast of trends and insights.
• Compose and edit marketing copy for advertisements, web content, blogs, and sales collateral.
• Manage publication of corporate press releases.
• Organize and carry out trade show planning and participation.

Qualifications and Experience

• University degree or college diploma in business, marketing, journalism, communications, or a related discipline.
• Minimum of two years in B2B marketing roles, ideally within start-ups or tech/SaaS companies.
• Well-developed organizational skills with strong attention to detail and multitasking capacity.
• Exceptional verbal and written communication abilities.
• Proficiency with Google Suite and front-end website management experience, especially WordPress; familiarity with Elementor or Divi is advantageous.
• Ability to work effectively both independently and collaboratively in a hybrid office-remote setup.

Additional Information

• Full-time position with a competitive compensation package including salary, bonuses, and stock options.
• Comprehensive medical insurance coverage.
• 401K retirement plan offered.
• The role supports a flexible, creative work culture valuing innovation and team collaboration.