Head of Marketing & Brand

About the Role

Reporting to the Chief Commercial Officer, this senior leadership position will oversee brand and marketing operations across New Zealand and Australia. Based in Auckland or Christchurch, the role offers a unique opportunity to guide and shape marketing strategy during a dynamic period of transformation. The successful candidate will manage extensive marketing budgets and lead a large team, driving growth while maintaining a premium, trustworthy brand identity.

Key Responsibilities

• Deliver growth focused on demand generation, improving lead quality and conversion rates while safeguarding brand integrity.
• Guide marketing efforts through change, providing clarity and momentum in evolving working methods.
• Lead integrated marketing strategies across national, regional, and local levels in close collaboration with Sales, Operations, and senior management.
• Directly manage five team members specializing in brand, acquisition, creative, and digital disciplines, along with a broader marketing team.
• Oversee the marketing engine including campaigns, content creation, digital performance, and creative outputs with robust measurement and optimization.

Candidate Profile

• Demonstrated senior marketing leadership with accountability for commercial outcomes such as pipeline, conversions, and revenue.
• Expertise in demand generation and performance marketing across paid, owned and earned channels.
• Experience leading brand initiatives in customer-centric, high-trust environments with complex sales cycles.
• Proficient with digital marketing and CRM including website optimization, analytics and lifecycle communications.
• Skilled at managing multi-disciplinary teams and agency relationships, ensuring high standards in briefs and delivery.

Leadership Attributes

• Strong stakeholder management skills, able to align diverse groups at senior levels effectively.
• Adaptability with a practical, solution-oriented approach, thriving in ambiguous or changing environments.
• A strategic thinker who is also hands-on, capable of refining briefs, resolving obstacles and enhancing quality.
• High emotional intelligence and sound judgement, balancing decisiveness with brand protection.
• Excellent communication skills to convert data and strategic direction into actionable steps.

What We Offer

• A prominent leadership role overseeing multiple markets with a seat at the senior leadership table.
• A broad scope covering brand management, acquisition, digital marketing and customer journey, plus authority to improve capabilities and processes.
• Responsibility for a large marketing team and substantial budget.
• Strong support from internal teams and external agencies, enabling impactful outcomes.
• Competitive base salary supplemented by a bonus scheme.
• Position based in Auckland or Christchurch, New Zealand.

Additional Information

Applicants must be New Zealand citizens, residents or hold valid work visas authorizing employment in New Zealand.

References will be requested later in the process and should not be included with initial applications.

For inquiries, contact Suzie Gates by phone; mention Job ID: 18326 for confidentiality.