Head of Agency Partnerships (EMEA)

About the Role

ReachPlayers seeks an experienced Head of Agency Partnerships for the EMEA region to establish and grow a scalable agency business from scratch, building it into a dependable revenue stream. The company already maintains a strong direct-to-brand sales presence within gaming advertisers, and now aims to accelerate growth by expanding agency relationships.

Primary Responsibilities

• Develop and cultivate relationships with high-value gaming, performance marketing, media, and user acquisition agencies across EMEA.
• Initiate new agency partnerships and engage senior decision-makers.
• Facilitate strategic meetings, workshops, and warm introductions to strengthen partnerships.
• Create a sustainable commercial process that converts agency relationships into consistent revenue streams, including pipeline management, proposals, pilot campaigns, negotiations, and closing deals.
• Design and implement agency go-to-market (GTM) materials such as sales decks, case studies, playbooks, pitch content, creative concepts, and AI-driven campaign mockups.
• Collaborate closely with Marketing, Sales, Creative, and Product teams to ensure agency needs are understood and addressed, prioritizing agency feedback and contributing to product development, specifically enhancing the Agency Ad Manager experience.

Success Metrics and Goals

• Establish a robust pipeline of strategic agency partners within the first year.
• Achieve an agency-attributed revenue target of $1.5 million in Year 1.
• Launch and grow ReachPlayers’ agency partnership program with repeatable acquisition and sales processes.
• Serve as the recognized voice for agency partners internally and shape agency-focused product experiences.
• Develop scalable GTM processes and materials to support growing partnerships.

Candidate Profile

Essential Qualifications:

• More than 5 years of experience selling gaming media, advertising, AdTech, or similar solutions to agencies.
• Established network and relationships with key agency decision-makers across EMEA.
• In-depth understanding of agency procurement and buying processes.
• Strong knowledge of the gaming advertising, user acquisition, and performance marketing ecosystems.
• Proven track record in new business development rather than solely account management.
• A proactive, commercial hunter mindset with excellent communication and relationship-building skills.
• Fluent in English and able to work independently in a dynamic, fast-paced environment.

Preferred Extras:

• Pre-existing connections with major brand clients.
• Experience founding partnership or commercial teams from inception.
• Background in creating and launching agency partnership programs.
• Hands-on experience collaborating with product teams and translating customer input into actionable product features.
• Familiarity with AI-driven creative or advertising technologies.
• Previous work experience in startups or scaling companies.

Role Fit Considerations

• Less suitable for candidates focused predominantly on account management without new business experience.
• Unsuitable for those who rely heavily on inbound sales leads.
• Not a fit for professionals lacking gaming-specific agency knowledge or with primarily traditional media sales backgrounds.
• Those preferring well-established, highly structured environments may find the role challenging due to its startup nature.

Initial Onboarding Timeline

• Month 1: Understand ReachPlayers' products, current sales framework, map EMEA agencies, and frame the initial GTM strategy.
• Months 2-3: Begin agency outreach, build pipeline, secure meetings, and create tailored agency sales assets.
• Months 4-6: Close initial strategic partnerships, standardize sales processes, and influence product development with agency insights.
• Months 7-12: Expand agency revenue streams, establish predictable pipelines, deepen partnerships, and position ReachPlayers as a top gaming media agency partner.

About ReachPlayers

ReachPlayers specializes in activating brand presence within gaming environments through measurable and scalable advertising solutions. Operating at the crossroads of gaming, media, technology, and creativity, the company helps brands engage audiences in immersive gaming spaces.