Go-To-Market Manager

Position Overview

This opportunity is for a Go-To-Market Manager based in the United States, specializing in driving strategic marketing and commercialization for innovative insurance products. The role focuses on steering the complete go-to-market process, including product launches, cross-team alignment, market strategy development, and ensuring smooth execution across multiple channels. Working collaboratively with product, sales, marketing, compliance, and partner teams, the manager will translate strategic plans into tangible business outcomes, enhance product positioning, and optimize launches post-release.

Key Responsibilities

• Craft and implement detailed go-to-market plans covering aspects such as product positioning, pricing, sales channel strategies, training, launch coordination, and performance tracking.
• Collaborate across departments including product, sales, marketing, service, compliance, and partnerships to guarantee successful product commercialization.
• Set clear launch goals, schedules, success measures, and mechanisms for post-launch feedback while actively managing potential risks and dependencies.
• Work alongside product and marketing teams to develop strong value propositions and unique messaging tailored for employers, brokers, members, and distribution partners.
• Coordinate the creation and dissemination of sales training, partner education, launch materials, marketing campaigns, and digital assets to ensure readiness in the market.
• Track product adoption rates, analyze launch performance through data, and suggest improvements to maximize results.

Candidate Profile and Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related discipline; equivalent military experience is accepted.
• Over 7 years in product marketing, commercialization, or go-to-market roles, specifically within health or ancillary insurance sectors.
• Proven experience managing complex, cross-functional product launches and commercialization projects.
• Strong skills in program and project management with aptitude for juggling multiple stakeholders and priorities.
• In-depth knowledge of health insurance products, ancillary insurance offerings, broker distribution systems, and health plan partnerships.
• Excellent communication, presentation, and stakeholder influence capabilities, without direct managerial authority.
• Analytical approach with experience using performance data to assess launches and drive continuous process enhancements.
• MBA or other advanced degrees preferred.

Compensation and Benefits

• Competitive salary range between 82000 and 115000 USD annually, dependent on experience and location.
• Eligibility for annual performance-based incentive bonuses.
• Access to comprehensive medical, dental, and vision insurance plans at affordable rates.
• 401(k) retirement plan with up to 6% company match, fully vested from the start.
• 3.5 weeks of paid leave plus 11 paid holidays per year.
• Fully remote work option supported by company-provided equipment.
• Opportunities for tuition reimbursement and professional development.
• Supportive programs including Employee Assistance Program, Resource Groups, Inclusion Council, Recharge Days, and Volunteer Time Off.
• An environment fostering collaboration, inclusiveness, and professional growth potential.

Additional Information

This position is posted on behalf of a partner company responsible for managing the application process and subsequent recruitment stages. The hiring process incorporates AI-assisted candidate evaluation for efficient and unbiased shortlisting, though final decisions are made by humans. Applicants' personal data is processed in compliance with data protection laws, and AI tools may be used to support the hiring process. Applicants may inquire regarding data usage.