Digital Product Designer

About Away

Away is a travel lifestyle brand launched in 2016 with an initial focus on one perfectly designed carry-on luggage, now offering an extensive collection of luggage and travel essentials supporting every journey. The company is a community-driven organization aiming to simplify travel for all.

Role Overview

As a Digital Product Designer on Away's Digital team, reporting to the Sr. Manager of Digital User Experience, you'll be responsible for the end-to-end design and execution of UX and digital product initiatives for responsive mobile and desktop e-commerce platforms. This role blends strategic planning with hands-on design work to enhance the customer journey from discovery through post-purchase.

Key Responsibilities

• Develop and support UX and digital product designs ensuring intuitive, engaging, and brand-consistent experiences on mobile and desktop e-commerce platforms.
• Manage design projects from initial concepts to launch, including sketches, user flows, wireframes, and production-ready specifications, collaborating with research and QA teams.
• Identify and solve user experience challenges by translating customer feedback and insights into design improvements that optimize the shopping experience.
• Collaborate with engineering and product teams to build and update digital experiences utilizing tools such as Shopify and GemPages, ensuring fidelity between design and implementation.
• Plan, quality-assure, launch, and iterate on A/B tests and other digital experiments to validate design effectiveness.
• Work cross-functionally with Ecommerce, Product, Creative, Brand, and Engineering teams to create and optimize digital user experiences.
• Leverage analytics, research data, and testing outcomes to drive design decisions and continuous enhancement.
• Engage in team retrospectives and discussions to identify workflow gaps and propose improvements in UX and digital processes.
• Maintain and uphold Away’s design system, UX patterns, and digital standards for consistency across customer touchpoints.

Candidate Profile

• Minimum of four years' experience in digital product or UX design with a portfolio demonstrating responsive web experiences across devices.
• Background in consumer brand or retail design with expertise in conversion-driven, customer journey focused designs; experience with Shopify, GemPages, or similar CMS tools is an advantage.
• Proficiency with design tools such as Figma, capable of creating user flows, wireframes, prototypes, and polished UI designs.
• Ability to use analytics, user research, customer feedback, and A/B testing data to inform design improvements.
• Experience leveraging AI-powered design tools (e.g., Figma AI plugins, generative layout assistants) to accelerate design phases while maintaining brand alignment.
• Competence in utilizing Large Language Models to analyze qualitative user data and propose prioritized UX action items.
• A human-centered design approach valuing research and pragmatic application of customer insights within technical and business constraints.
• Comfort working in agile, small teams demanding ownership, adaptability, and strong design judgment.
• Creativity and innovation in crafting fresh, unique, and brand-aligned digital products.
• Enthusiasm for a fast-paced, dynamic work environment and passion for enhancing travel experiences.

Company Culture & Values

• Away views travel as a transformative journey and encourages employees to enjoy time away via various leave programs.
• Driven by meaningful work with opportunities for significant impact across roles.
• Supportive of employees' whole life journey, emphasizing work-life balance and respect for individual passions.

Compensation and Benefits

• Annual salary range: $115,000 to $120,000 depending on skills, experience, and internal equity.
• Eligibility for participation in Away's Annual Company Performance Incentive Bonus Plan, terms vary at company discretion.
• Equity grants befitting role level, determined by the company.
• Health insurance plans covering employees and families.
• 401(k) plan with company matching contributions.
• Generous paid time off including vacation, wellbeing days, holidays, summer Fridays, and compassion leave.
• Discounts, product stipends, and giveaways for travel gear.
• Company-sponsored volunteer and charitable programs supporting community involvement.

Work Environment

This position is office-based at Away’s Soho, NYC location, working four days per week with office hours from 9 AM to 6 PM ET. A balanced and flexible approach to presence and engagement is valued.

Diversity and Inclusion

Away is committed to fostering a diverse, equitable, and inclusive workplace where all employees can thrive. The company encourages applicants from all backgrounds and provides accommodations for applicants with disabilities. Away maintains a non-discrimination policy covering various protected categories and actively supports initiatives to promote inclusivity.