Creative Strategist

About WarriorBabe

WarriorBabe is dedicated to empowering women through fitness and personal development. Our team shares a common passion for helping women thrive by providing tailored macronutrient plans, personalized workout programs, one-on-one coaching, an engaging mobile app, and a supportive online community. We cater to women of all ages and fitness levels, adapting our offerings to ensure steady progress and achievement of fitness goals.

Mission

Our goal is to help 100,000 women reclaim their confidence and feel empowered in their bodies.

Role Overview

We are seeking a paid Creative Strategist to design and spearhead the advertising strategies that drive WarriorBabe’s expansion. This role demands a deep understanding of what captures attention, inspires engagement, and motivates viewers to act, going beyond traditional creative management.

Key Responsibilities

• Manage a continuous pipeline of new advertisement ideas, video sales letters, and creative iterations to maintain a flow of successful campaigns.
• Create innovative hooks, angles, messaging, and concepts to boost click-through rates, conversions, and return on ad spend.
• Gain comprehensive knowledge of WarriorBabe's products and craft targeted creative that guides prospects through the customer journey.
• Develop clear and strategic creative briefs that communicate goals and direction, not just tasks.
• Collaborate intimately with media buyers, conversion rate optimization specialists, copywriters, and brand teams to enhance ad performance.
• Work directly with video editors to refine and shape final creative assets rather than merely providing scripts.
• Recognize successful creative patterns and promptly iterate on these insights.
• Lead rapid, data-driven creative testing with curiosity and a sense of urgency.
• Establish systems to produce high volumes of quality creative content efficiently.
• Source, organize, and utilize testimonial videos, user-generated content, and customer narratives to strengthen advertising.

Essential Attributes

• Analytical mindset questioning why certain ads perform better or why viewers disengage.
• Ability to identify emotional triggers and curiosity elements that compel action.
• Focus on behavioral insights and strategic offer understanding rather than just ad production.
• Enthusiasm for constant testing and willingness to pivot based on data, not ego.

Successful Candidate Profile

• Thinks both like a marketer and a storyteller.
• Passionate about rapidly testing and iterating ideas.
• Comfortable collaborating frequently across different teams including media buying, writing, editing, and branding.
• Quickly grasps new product concepts and translates them into engaging creative content.
• Recognizes that effective creative begins well before production starts.
• Operates with urgency and prioritizes success over personal attachment to ideas.

Indicators of Success

• Consistently delivers fresh, creative concepts for campaigns.
• Speeds up iteration cycles with strong interdepartmental teamwork.
• Improves creative win rates by testing and refining strategies.
• Produces advertising that sparks curiosity and encourages prospective customers to engage.
• Drives continuous improvement through data-led decision making.

Qualifications

• Minimum five years of experience developing high-impact paid social ad creatives for platforms like Meta, TikTok, or YouTube.
• Demonstrated success creating direct-response advertisements that produce tangible business results.
• In-depth knowledge of consumer psychology, product positioning, and sales conversion tactics.
• Experience collaborating directly with editing and creative teams.
• Proficient in frameworks for creative testing and optimization.
• Ability to thrive in a dynamic, results-driven work environment.
• Excellent communication skills enabling clear articulation of creative strategy and direction.

Compensation

• Annual salary ranging from $65,000 to $95,000 depending on experience.