Content Strategy Manager / Editorial Marketing Manager / Creative Marketing Specialist

About the Role

We are seeking a skilled professional to develop, implement, and enhance content and editorial marketing strategies that elevate brand presence, boost audience interaction, generate qualified leads, and foster sustained business expansion across both digital and traditional marketing avenues. This position entails crafting strategic content plans, overseeing editorial calendars, managing creative campaigns, and verifying all content aligns with company goals, customer expectations, and brand standards.

Key Responsibilities

• Collaborate with teams across digital marketing, product marketing, social media, SEO, design, video production, public relations, sales, customer success, analytics, and other departments to deliver data-driven, top-quality content experiences.
• Develop and manage content strategies and editorial workflows, including long-form and short-form content creation such as blogs, white papers, landing pages, case studies, email campaigns, social media posts, video scripts, and multimedia assets ensuring message consistency.
• Ensure optimization of content for SEO, conversion rate improvement, and campaign launch support.
• Lead audience and competitor research to refine content approaches and oversee omnichannel content dissemination.
• Utilize AI-powered and generative AI tools for content creation, editing, and performance reporting to continually enhance brand awareness, engagement, and marketing results.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Journalism, English, Media Studies, Business Administration, Digital Marketing, Public Relations, or related disciplines. Relevant certifications in content marketing are highly valued.
• Proven experience in content management roles such as Content Strategy Manager, Editorial Marketing Manager, Creative Marketing Specialist, or similar.
• Deep understanding of content marketing aspects including strategy, editorial planning, storytelling, copywriting, SEO, social media, email marketing, customer journey mapping, audience engagement, and integrated marketing communications.
• Hands-on experience with analytics and SEO tools including Google Analytics 4, Google Search Console, Google Tag Manager, Looker Studio, SEMrush, Ahrefs; content and design platforms like WordPress, Webflow, Contentful, HubSpot, Salesforce, Canva, Adobe Creative Cloud, Figma, CapCut; and data visualization tools such as Microsoft Excel, Power BI, Tableau.
• Thorough knowledge of SEO best practices, keyword research, CRO, marketing automation, audience segmentation, campaign attribution, and KPI monitoring.
• Familiarity with artificial intelligence technologies including generative AI, large language models, AI content generation and editing tools, predictive analytics, and cloud-based personalization platforms.
• Exceptional analytical, creative, and strategic abilities to analyze content data, identify trends, craft compelling narratives, and optimize engagement.
• Excellent communication, writing, editing, presentation, collaboration, and stakeholder management skills, capable of working with cross-functional teams and external partners.
• Experience servicing various sectors such as B2B, B2C, SaaS, e-commerce, tech, retail, media, finance, healthcare, education, recruitment, or multinational companies is advantageous.
• Strong project management and organizational skills to handle multiple editorial initiatives, coordinate across teams, prioritize schedules, track KPIs, and deliver on deadlines.
• Professional certifications like HubSpot Content Marketing, Google Analytics, SEMrush SEO, Google Ads, Meta Digital Marketing, Adobe Certified Professional, or equivalents are beneficial.

Additional Information

The ideal candidate is a data-savvy, innovative content marketing expert passionate about developing compelling brand narratives and leveraging advanced technologies such as AI and automation to enhance audience interaction, brand authority, organic search visibility, and sustainable growth.