Vice President, Global Commercial Communications & Development

About DHL Global Forwarding

DHL Global Forwarding is a world leader in air freight and a key provider of ocean freight services, with approximately 30,000 employees dedicated to transporting shipments worldwide. Our logistics solutions cover the entire supply chain, including special transport services, ensuring a future-focused approach to freight forwarding that seeks the next commercial opportunity and global trends.

Job Purpose

Lead and oversee global external communications and branding strategies, along with commercial development initiatives, to enhance market position, accelerate growth, boost commercial effectiveness, and improve customer engagement across multiple regions, sectors, and sales channels.

Principal Accountabilities

• Take charge of global external branding and communication efforts aligned with business growth and corporate strategies.
• Implement commercial development projects to increase growth metrics, customer interaction, market reach, and commercial operations.
• Support execution of global sales programs, customer segmentation, and key strategic growth activities.
• Collaborate extensively with Sales, Product, Sector, and Regional teams to enhance customer value propositions and commercial impact.
• Lead internal communications to strengthen organizational alignment, visibility, and smooth execution throughout the commercial divisions.
• Manage customer-focused marketing programs, lead generation, and visibility initiatives across important industries and trade paths.
• Contribute to developing commercial pricing models, market pricing strategies, and revenue optimization beyond basic product cost approaches.
• Spot and drive improvements in conversion rates, yield quality, customer segmentation, value selling, and overall revenue expansion.
• Create sales and marketing content, commercial playbooks, executive communications, and engagement frameworks.
• Align marketing, communications, commercial aims, and regional growth goals effectively.
• Build and guide a high-achieving global team centered on growth, collaboration, and executing commercial strategies.

Experience, Skills and Requirements

• A Bachelor’s degree or equivalent experience/qualification is required.
• At least 8 years of relevant experience in communication roles is necessary.
• Demonstrated expertise in strategic communication planning supporting global business goals.
• Strong commercial insight with a good understanding of sales influences and market trends.
• Proven ability to influence and engage senior leaders in complex matrixed environments.
• Successful leadership of global, multidisciplinary teams and fostering talent development.
• Experience managing communication for large-scale transformation and change processes.
• In-depth knowledge of brand positioning and global reputation management principles.
• Advanced skills in digital and content strategies across multiple channels and platforms.
• Customer-focused mindset emphasizing engagement and journey optimization.
• Capability to integrate sales, marketing, digital, and functional strategic initiatives.
• Data-driven approach prioritizing performance metrics and ongoing improvement.

Location and Grade

Based in Bonn with flexible options across the EU; RCS Grade F.

Employee Benefits

• Positive workplace culture recognized by prestigious TOP EMPLOYER certification highlighting talent retention and development.
• Comprehensive benefits including health insurance, retirement plans, social counseling, extensive corporate discounts, and employee wellness programs.
• Opportunities for global exposure through interaction with diverse teams and international market practices.
• Support for work-life balance via a flexible work environment.
• Commitment to continuous personal and professional growth with training, coaching, workshops, and resources.
• Personalized onboarding process including job training, networking opportunities, and a certified induction program.