Sr Amazon Marketing Manager

About Vanatari

Vanatari is a house of brands focused on building and scaling modern preventive health products across Europe. Its portfolio includes brands such as Vegavero and Wowtamins, and the company plans to expand further in the coming years. The business operates in a fast-moving, highly international setting with a strong emphasis on execution quality, scalability, and long-term brand development.

Role Overview

Vanatari is hiring a Senior Amazon Marketing Manager to lead paid growth across its full brand portfolio and all active markets. As the company shifts from a decentralized model to clearer shared ownership, this position will act as the central driver for advertising performance: managing the PPC stack, automating repetitive work, and equipping Country Managers with the campaigns and insights they need to grow profitably.

This role reports to the Marketplaces Lead and works closely with Country Managers in Germany, Italy, France, the UK, Spain, and adjacent markets. It is a highly hands-on role with a strong level of autonomy for someone who is data-driven, scale-minded, and focused on building systems rather than repeating manual tasks.

Campaign Management and Execution

• Plan, run, and optimize Amazon Ads across all brands and markets, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Set up and maintain campaign structures organized by ASIN and country.
• Manage bids and budgets, harvest winning keywords, and apply negative targeting.
• Test creatives, placements, and audiences to improve performance.

PPC Automation and Scale

• Own the company’s PPC automation setup through Perpetua.
• Define rules, safeguards, and workflows that allow campaigns to expand across markets without adding unnecessary manual work.
• Turn successful approaches into repeatable automation playbooks.

Performance and Profitability

• Deliver and protect ACOS and TACOS targets while increasing ad revenue across the portfolio.
• Review campaign performance daily and act quickly based on data trends.
• Balance efficiency goals with ranking and growth priorities for each market.

Reporting and Cross-Functional Collaboration

• Share clear performance updates with Country Managers, including what changed, why it changed, and the next actions being taken.
• Convert advertising and search data into recommendations for listings, pricing, and assortment decisions.
• Coordinate DSP activities with agency partners as the channel is assessed and expanded.
• Work with Pricing & Deals, Brand Incubation, and Content teams to keep paid execution aligned with wider business goals.

Success Measures

• ACOS and TACOS stay on target across markets while ad revenue continues to grow.
• The PPC operation runs through automation and structured playbooks instead of manual firefighting.
• Country Managers receive timely insights and trust the function to support their market goals.
• New products and brands launch with fast and effective paid support.
• Performance improves consistently from one cycle to the next.

What We Are Looking For

We are seeking someone with several years of practical Amazon PPC experience, a strong record of profitable scaling, and comfort working across multiple marketplaces. The ideal candidate understands automation tools, is fluent in core performance metrics, and can translate data into action. Experience in consumer categories such as supplements, FMCG, food, or cosmetics would be valuable. English fluency is required, and German is an advantage.

Experience and Skills

• 3 to 5+ years of direct experience managing Amazon PPC, preferably across multiple marketplaces.
• Proven ability to meet ACOS and TACOS goals while increasing spend efficiently.
• Experience with PPC automation platforms such as Perpetua or similar tools is a strong advantage.
• Exposure to supplements, FMCG, food, cosmetics, or a related consumer category is beneficial.
• Strong command of Amazon Advertising and automation software.
• Deep understanding of core performance measures such as ACOS, TACOS, ROAS, and ad revenue.
• Comfort using keyword and market research tools such as Datadive and Helium10.
• Experience with reporting tools such as Nova Analytics and Sellerboard.
• Automation-oriented mindset with familiarity in rules, workflows, and tools like n8n or AI to reduce manual effort.
• Fluent English; German is a plus.

Why Join Vanatari

• Join a fast-growing European consumer health platform.
• Take ownership of paid growth across a portfolio of impactful brands with international reach.
• Enjoy high responsibility and visible impact from the start.
• Work in a flat, entrepreneurial environment with direct access to leadership.
• Help build automation-first foundations instead of inheriting legacy processes.
• Be based in Berlin with a hybrid working setup.

Additional Information

Location: Berlin, Germany (hybrid). Reports to: Marketplaces Lead. The role is full-time and based onsite/hybrid in Berlin, with day-to-day collaboration across multiple European markets.