Specialist, PR & Media Relations

About the Role

The Specialist in PR & Media Relations at ADNOC Distribution will lead the creation and oversight of external public relations and media content. This role ensures that messaging is clear, compelling, and aligned with the company’s strategic narrative. The specialist will spearhead strategic external communication planning, collaborating across departments to enhance impact, maintain consistency, and add value. Acting as a key liaison, the role provides strategic counsel to business teams on media engagement and positioning opportunities. Additionally, this position drives media relations and stakeholder outreach to shape ADNOC Distribution’s public image and safeguard its reputation.

Primary Responsibilities

• Formulate comprehensive communication strategies to effectively share ADNOC Distribution's brand story, products, announcements, and initiatives across diverse media platforms.
• Work closely with internal teams to assess and address their communication needs across digital and print channels.
• Research and compose high-quality materials such as press releases, social media content, talking points, opinion pieces, and feature articles, ensuring alignment with corporate tone and style guidelines.
• Develop innovative content ideas based on analysis of information inputs to strengthen the company’s visibility and value proposition.
• Supervise the production and design of PR and media materials—including text, visuals, videos, and infographics—to meet ADNOC Distribution and ADNOC Group standards.
• Collaborate with stakeholders to gather relevant data and create visuals that uphold brand consistency and conceptual clarity.
• Ensure content uniformity across platforms by editing and standardizing materials as necessary in accordance with organizational communication strategies.
• Assist management by reviewing and finalizing promotional materials such as advertisements, brochures, product/service booklets, and campaigns, including copywriting and proofreading for quality assurance.
• Evaluate PR and media campaign outcomes to identify enhancement opportunities in strategy, content, and outreach.
• Monitor competitor media activities, analyze impacts of campaigns, and offer strategic advice based on collected market insights.
• Implement tracking methods to observe press coverage, reputational risks, and opportunities, providing reports on a weekly, quarterly, and annual schedule.
• Maintain an organized archive system for corporate media materials to preserve company heritage and facilitate future referencing.
• Coordinate with senior leadership to align core messaging and promotional efforts across broadcast, print, and digital media.
• Collaborate internally to synchronize digital, press, and campaign content, supporting organizational communication goals both externally and internally.
• Oversee relationships with PR and media agencies, managing external support, media placements, and publications.
• Work with stakeholders to produce video scripts, adapt communication content, and perform periodic content reviews to keep resources current.

Qualifications and Experience

• Bachelor’s degree in marketing communication, marketing, advertising, or related field from an accredited institution.
• At least 8 years of professional experience in digital and social media marketing, advertising, or related disciplines.
• Experience in the Oil and Gas or Retail sectors is considered advantageous.