Social Media Marketing Specialist

About the Role

Our client is a rapidly expanding, well-capitalized wealth-technology startup located in New York City. They are seeking a Social Media & Email Marketing Specialist to join their team onsite near Grand Central. This role offers a unique chance to contribute to the growth of an early-stage company and collaborate with highly talented professionals.

Key Responsibilities

• Oversee and manage the company's presence on major social media channels including Instagram, Facebook, LinkedIn, YouTube, and TikTok.
• Work in close partnership with external creative and content agencies to ensure timely delivery of on-brand projects aligned with marketing goals.
• Design and maintain a content calendar that supports campaigns, product launches, and organizational initiatives.
• Engage with the online community by replying to comments, handling direct messages, and nurturing meaningful interactions.
• Monitor emerging trends to create relevant content opportunities consistent with brand messaging.
• Track social media metrics, generate reports regularly, and suggest actionable improvements.
• Lead the company's email marketing efforts using HubSpot or comparable marketing automation tools, crafting compelling newsletters and campaigns that encourage engagement and conversions.
• Implement ongoing tests and optimizations on subject lines, segmentation, timing, and formats to enhance campaign results.
• Evaluate campaign performance data and utilize insights to refine future marketing strategies.

Candidate Profile

• At least 2 years of experience in social media, email, or digital marketing.
• Proven track record in growing audiences, boosting engagement, or enhancing campaign effectiveness.
• Exceptional writing skills with an understanding of brand voice and messaging consistency.
• Direct experience handling one or more major social media platforms such as Instagram, LinkedIn, TikTok, or YouTube.
• Familiarity with HubSpot, Mailchimp, Klaviyo, or similar email marketing platforms.
• Strong analytical capabilities to interpret data and derive actionable insights.
• Self-motivated with a readiness to experiment, learn, and adapt quickly in a fast-paced environment.

Benefits and Culture

• Collaborate with a team of top-tier professionals committed to excellence.
• A supportive environment fostering growth, exploration, and continuous learning.
• Opportunity to be part of a foundational team in a small, dynamic company.
• Enjoy perks including a yearly international team trip, free Friday lunches, complimentary Tuesday breakfasts, commuter and gym stipends, company social events, and travel opportunities to meet clients.

Additional Information

This is a strictly onsite position due to company-wide policy. The client aims for a swift hiring process with a maximum two-week interview timeline. Immediate availability is preferred.