Social Media Marketing Manager

About Upserve

Upserve is transforming the restaurant POS platform tailored specifically for independent, full-service restaurants. In the face of rising labor expenses, staffing challenges, operational complexity, and fragmented technology systems, traditional retail POS solutions fall short. Upserve enhances service quality, revenue per table, and operational efficiency with hospitality-tailored POS, payments, analytics, guest insights, and workflows.

Role Overview

The Social Media Marketing Manager at Upserve will spearhead field marketing, event planning, social media strategy, and community engagement efforts. This position involves managing trade shows, webinars, restaurant and partner events, social campaigns, customer narratives, and real-time brand engagement across the hospitality industry.

Key Responsibilities

• Design and deliver Upserve’s trade show and event presence including industry conferences, regional hospitality gatherings, partner meetups, and customer activations.
• Coordinate all logistics such as booth setup, vendor relations, swag distribution, staffing, and on-site execution.
• Collaborate with Sales and Business Development teams to optimize meetings, pipeline generation, and follow-up after events.
• Develop and manage webinars and virtual events focused on education, product launches, customer showcases, and co-marketing partnerships, facilitating promotion, registration, content management, speaker preparation, and post-event engagement.
• Oversee Upserve’s social media across LinkedIn, Instagram, Facebook, YouTube, and emerging relevant platforms, including content calendars, campaign management, community interaction, and storytelling.
• Create and distribute content highlighting restaurant operators, customer successes, hospitality culture, product benefits, and industry trends.
• Gather authentic content from onsite restaurant visits, interviews, trade shows, and events, coordinating customer-generated videos, testimonials, and success stories to connect the brand with real operators.
• Engage with conversations within restaurant communities, hospitality social networks, review sites, and industry discussions to strengthen Upserve’s voice and support PR and thought leadership across channels.
• Monitor and report on event and social media metrics such as attendance, engagement, pipeline impact, social reach, and content effectiveness in partnership with Revenue Operations and Marketing for attribution.
• Collaborate cross-functionally with Sales, Partnerships, Customer and Product Marketing, Revenue Operations, Design teams, and external agencies, freelancers, photographers, videographers, and vendors as required.

Success Targets (6–12 months)

• Launch and scale Upserve’s field marketing and event initiatives.
• Enhance social media engagement and ensure brand consistency.
• Generate measurable pipeline from event activities.
• Establish authentic restaurant-centric social storytelling.
• Increase webinar and event attendance.
• Boost Upserve's presence in restaurant and hospitality sectors.
• Create scalable workflows for event and social media management.

Qualifications

Required:

• 4 to 7+ years in event marketing, social media marketing, field marketing, or community marketing.
• Proven experience organizing trade shows, webinars, and live events.
• Strong proficiency in modern social media platforms and content strategy.
• Excellent communication, organizational, and project management skills.
• Ability to juggle multiple campaigns and events efficiently.
• Comfortable operating in dynamic, cross-functional work environments.

Preferred:

• Background in restaurant technology, hospitality, SaaS, fintech, or SMB tech sectors.
• Experience creating social-first content including short-form videos and customer storytelling.
• Familiarity with tools like Salesforce, HubSpot/Pardot, Canva, Figma, webinar platforms, and social media schedulers.
• Experience collaborating with influencers, restaurant operators, or hospitality communities.

Ideal Candidate

The ideal candidate blends operational rigor with creative enthusiasm, thrives in team-oriented settings, and has a real passion for hospitality culture and restaurant operations. This person recognizes the impact of events and social media on brand-building and pipeline growth, executes rapidly without compromising quality, and knows how to make a B2B technology brand resonate authentically with a hospitality audience.

Compensation & Benefits

The salary ranges between $95,000 and $115,000 annually, depending on experience. Benefits include health insurance, 401(k), paid time off, among others.

Additional Information

This role’s responsibilities may evolve as Upserve grows; adaptability is essential. Note that the position is open to candidates located in the United States excluding AK, HI, NV, SC, and WV. The hiring process aims to be prompt and transparent, with outreach expected within two weeks regarding next steps.