Social Media Manager

About BOAPR Agency

BOAPR Agency is a specialized digital public relations boutique based in Nigeria, dedicated to leveraging digital communication and distribution methods to enhance client brand visibility. The agency crafts customized messages for diverse online and social platforms, creating positive awareness and driving engagement for products and services. With an extensive network of online media outlets, social influencers, and content creators, BOAPR facilitates strategic messaging to achieve favorable outcomes, including managing information crises and boosting patronage.

Role Overview

The Social Media Manager position is a full-time role based in Abuja, offering hybrid work flexibility. The role entails planning, creating, and disseminating content across various social media platforms while maintaining consistency with client brand identities and campaign objectives. Daily responsibilities include content scheduling, managing community interactions, and engaging with followers, influencers, and partners.

This role requires developing and implementing comprehensive social media strategies, optimizing content impact, tracking performance metrics, and generating regular analytical reports and insights. Collaboration with PR, content, and design teams is crucial to support digital campaigns and promptly address online discussions, opportunities, or issues.

Qualifications

• Proficient in Social Media Marketing and Social Media Optimization (SMO) to plan effective campaigns and enhance platform performance.
• Strong written and verbal communication skills to deliver clear, compelling, and brand-consistent messages.
• Experienced in content strategy development, including editorial calendar planning aligned with PR goals and channel-specific messaging.
• Knowledgeable in social media analytics tools with a foundational understanding of digital marketing metrics.
• Capable of managing multiple social media accounts, prioritizing workload, and meeting deadlines in dynamic, fast-paced settings.
• Comfortable working in a hybrid model within Abuja, demonstrating strong self-discipline and dependability when working remotely.
• Previous experience in digital PR, agency environments, or brand management is advantageous.
• Holds a bachelor's degree in Communications, Marketing, Public Relations, or related disciplines, or possesses equivalent practical experience.