Social Media Manager and Content Creator

About KIRCHNER Kommunikation und Marketing GmbH

KIRCHNER Kommunikation und Marketing GmbH is an owner-managed communication and creative agency based in Ostwestfalen. With a dedicated Digital Unit and over 30 years of experience, the agency delivers design, digital solutions, content marketing, and social media strategies for a range of clients from medium-sized businesses to international brands.

Role and Responsibilities

• Develop and manage strategic editorial plans and content roadmaps for platforms including Instagram, Pinterest, TikTok, and LinkedIn.
• Create content such as short videos/Reels, Stories, posts, and simple graphics, along with crafting engaging copy and captions.
• Moderate online communities, implement social listening, enforce guidelines, and manage first-response procedures.
• Handle basic paid social media operations including setup of smaller campaigns using Meta Business/Ads Manager, conducting A/B testing, and performing basic analyses.
• Oversee production processes and coordinate with external partners like film, photography, and translation teams, ensuring quality control and approvals, including the management of image, music, and usage rights.
• Source, brief, review content, and measure success of influencer and creator collaborations.
• Prepare monthly reports featuring key performance indicators such as reach, engagement rate, clicks/leads, along with lessons learned and recommended actions.
• Collaborate closely with design, performance, and consulting teams to visualize concepts for clients.

Qualifications

• Completed training or studies in digital media, marketing, communication, or equivalent practical experience.
• At least two years of relevant social media experience in an agency or brand environment, supported by a portfolio of work samples.
• Strong understanding of social media platforms, content formats, and specifications for Instagram, TikTok, LinkedIn, and optionally YouTube/Shorts.
• Proficiency in Adobe Creative Cloud, Canva, CapCut, Figma, and commonly used planning and analytics tools.
• Basic knowledge of Meta Business/Ads Manager including campaign setup, audience targeting, and result analysis.
• Additional talents such as graphic design, photography, video editing, trend awareness, and a creator mindset are advantageous.

Work Approach

• High standards of quality with the ability to work independently, effectively, and organized.
• Team player who is pragmatic and proactive.
• Resilient during peak project phases, capable of prioritizing tasks well with enthusiasm for responsibility and client interaction.
• Strong passion for the advertising and communications industry.

Benefits and Work Conditions

• Experienced and welcoming team offering ample creative freedom.
• Exciting growth opportunities and projects with personal responsibility.
• Home office available upon agreement.
• Flexible working hours with a flextime model.
• Work-life balance is prioritized with overtime minimized and compensated through time off or payment according to agreement.
• 30 days of vacation for full-time employees.
• Performance-based remuneration and annual feedback and salary reviews.
• Budget and time allocated for professional development and continuing education.
• Access to modern hardware and software including laptops and camera/photo equipment as needed.
• Mobility subsidies or public transport ticket/fare reimbursement.
• Creative workspace, regular team events, and opportunities to initiate personal formats.
• Flat hierarchies, open feedback culture, and clear processes for approvals and rights management of content.

Additional Information

Open to discussing alternative working arrangements if you are the right fit for the team.