Social Media Manager

Role overview

iLOT Bet is looking for an imaginative, performance-focused Social Media Manager to own its digital presence and strengthen audience engagement across social channels. This role centers on producing compelling content, expanding the online community, improving brand visibility, and backing customer acquisition efforts.

Key responsibilities

• Plan and execute social media approaches that boost awareness and interaction.
• Run and develop the company’s presence on Facebook, Instagram, X (Twitter), TikTok, Threads, and other relevant platforms.
• Produce, organize, and share engaging content such as graphics, videos, and promotional materials.
• Keep track of social trends and spot opportunities to deepen audience engagement.
• Handle customer questions, comments, and direct messages in a timely manner.
• Measure platform performance, review results, and prepare reports with key insights.
• Work closely with the marketing and business development teams to deliver campaigns.
• Coordinate influencer collaborations and online promotional activities.
• Maintain a consistent brand voice and identity across all digital touchpoints.

Required profile

• A bachelor’s degree in Marketing, Communications, Public Relations, or a closely related discipline.
• At least 2 years of experience managing business or brand social media accounts.
• Strong familiarity with Facebook, Instagram, TikTok, X (Twitter), and similar social platforms.
• Hands-on experience using content creation tools such as Canva, Adobe Creative Suite, or comparable software.
• Well-developed written and spoken communication abilities.
• Comfort with reviewing social performance data and turning it into practical recommendations.
• Exposure to sports betting or gaming is considered an added advantage.

Skills and competencies

• Creative thinking and innovation
• Copywriting
• Scheduling and prioritization
• Community building and audience engagement
• Performance analysis
• Insight-driven decision making

Application notes

Applicants are expected to submit a CV and, where available, a portfolio. The subject line requested for the application email is “Application – Social Media Manager”. Only candidates who make the shortlist will be contacted.