Social Media & Creative Executive

Overview

Amore Fitness is seeking a detail-oriented and imaginative Social Media & Creative Executive to enhance the growth of Amore Group's diverse brands such as Amore Fitness, Amore Define, am Pilates, and amber. This role entails close collaboration with an external social media agency to maintain content excellence, uphold brand consistency, run campaign executions, and foster active daily engagement on various social media platforms.

Key Responsibilities

• Serve as the primary communication link between internal teams and the social media agency.
• Oversee and approve monthly content calendars, campaign plans, and deliverables ensuring alignment with brand standards and marketing goals.
• Coordinate the approval process and feedback collection from different departments.
• Lead the organization and execution of photoshoots by acting as the central point of contact for all stakeholders and external partners.
• Manage daily interactions and engagement on platforms including Instagram, Facebook, TikTok, and Xiaohongshu (XHS), responding promptly and professionally to community feedback.
• Track conversations, trends, and overall customer sentiment to discover new engagement opportunities.
• Develop creative assets such as social media visuals, email marketing graphics, promotional materials, and in-store marketing collateral.
• Adapt campaign key visuals across multiple digital and print formats.
• Support timely, social-first content production for real-time marketing initiatives.
• Capture photographic and video content during events, launches, and campaigns, and conduct additional content shoots as needed.
• Edit media content using tools like Canva, CapCut, and Adobe Creative Suite to maintain an organized content repository for future use.
• Assist marketing campaigns, events, partnerships, and activations across all brands, ensuring brand consistency at every customer interaction.
• Facilitate coordination of content needs with outlets, teachers, coaches, influencers, and partners.
• Monitor performance and engagement metrics on social media, compile monthly reports, and present insights to management.
• Stay updated on social media trends, platform features, and competitor activities to inform strategy adjustments.

Requirements

• Diploma or Degree in Marketing, Communications, Design, or related disciplines.
• 2 to 4 years of professional experience in social media management, creative design, or digital marketing.
• Proficiency in Canva and Adobe Creative Suite, including Photoshop, Illustrator, and/or Premiere Pro.
• Hands-on experience in photography and videography tailored for social media content.
• Comfortable using short-form video editing tools such as CapCut.
• Excellent copywriting skills and effective communication abilities.
• Strong project and stakeholder management capabilities.
• Ability to work autonomously in a dynamic and fast-paced environment.

Preferred Qualifications

• Experience directing external agencies and vendor relationships.
• Familiarity with the fitness, wellness, beauty, or lifestyle sectors.
• Knowledge of Meta Business Suite, TikTok, and Xiaohongshu social platforms.
• Basic understanding of paid social media campaigns and performance analytics.