Social Media & Content Manager

About the Role

Huel is excited to welcome a new Social Media & Content Manager to join our Brand team and shape our presence globally and particularly in the US. This role focuses on owning the strategy for our organic social channels, amplifying our brand voice, and bridging cultural relevance between markets. You'll collaborate with teams across Brand Experience & Community, Creative & Performance, and Production to create impactful content that captures attention and builds community worldwide.

Key Responsibilities

• Lead Huel's organic social strategy and editorial direction, aiming to grow impressions, engage new audiences, and strengthen the US presence while leveraging successful content across markets.
• Develop and maintain the Huel brand voice including manifesto, tone guidelines, and messaging frameworks to ensure consistency and local relevancy.
• Manage the Huel Marketing Hub for organic content, overseeing brief submissions, AI-assisted messaging creation, and final copy approvals.
• Oversee three content streams: reactive cultural moments, episodic series with consistent scheduling, and quarterly campaign-driven content that resonates across key regions.
• Elevate nutrition as a core content pillar by transforming scientific and product insights into engaging stories and formats that attract sharing and engagement.
• Lead the social team, with direct oversight of the Social Media Lead responsible for implementation, scheduling, and reporting.
• Engage deeply with the community by interacting in comments, activating weekly user-generated content, creating recurring creator network formats, and partnering with Brand Experience & Community to translate customer feedback into captivating content.

What We're Looking For

• Minimum 5 years of leadership experience in brand, content, or creative roles, with inherent expertise in TikTok and Instagram beyond basic knowledge.
• Outstanding copywriting abilities capable of crafting compelling captions, scripts, hooks, and manifestos that break through social noise.
• A global perspective that understands content nuances between US and other markets, adept at adapting ideas while maintaining brand consistency.
• Strong cultural awareness with insight into trending topics and knowledge of successful social brands and their strategies.
• Proficient and comfortable using AI tools daily for fast, precise content creation and managing the messaging workflow.
• Talent for identifying growth audiences by analyzing categories, finding white space, and creating content formats and series that travel well across markets, especially focusing on US growth.
• Demonstrated success in driving organic growth through measurable metrics like impressions, reach, and engagement at a consumer brand.
• Experience in food, lifestyle, wellness, or direct-to-consumer brands is preferred.
• Skilled in writing for multiple formats including social channels, out-of-home, email, packaging, and web content.

Perks and Benefits

• Annual salary ranging from $120,000 to $140,000, dependent on experience and skills.
• Hybrid working arrangement with in-office presence on Mondays, Tuesdays, and Thursdays, plus optional remote work for two additional days each week.
• Thirty paid vacation days annually plus federal holidays.
• Complimentary Huel product provided.
• Opportunity to work remotely anywhere for two weeks each year.
• 401K retirement plan enrollment.
• Commuter benefits to support travel costs.
• Paid volunteering days.
• Enhanced family leave policies.
• Dog-friendly workplace environment.
• Monthly gym membership contribution along with a personalized nutrition plan.
• Access to free one-on-one therapy sessions provided by BetterHelp.
• Private medical and health insurance including free life insurance coverage.
• Employee referral bonuses.
• Biannual company events to celebrate achievements.

About Huel and Our Culture

At Huel, we uphold a culture of high performance fueled by creativity, teamwork, and continuous improvement. Diversity is fundamental to our strength; we embrace varied backgrounds and perspectives to foster innovative thinking and build superior products for a global community. We prioritize fairness and belonging so every team member can thrive and contribute meaningfully.