Social Media Activation Manager

Overview

Algomarketing is a global marketing specialist providing expert talent and strategic marketing programmes in over 30 countries. Working with renowned organisations such as Stripe and Allianz, Algomarketing leverages a data-driven marketing approach to empower teams to gain insights and optimize operations.

As part of a Centre of Excellence in Lisbon allied with a leading global tech firm, this role focuses on advancing marketing innovation and best practices across EMEA.

Role Summary

The Social Media Activation Manager will spearhead culturally relevant, social media-first campaigns tailored to high-profile consumer tech and AI products. Responsibilities encompass managing the entire campaign lifecycle—from creative conceptualization and briefing to execution, launch, and performance evaluation. The role also involves fostering partnerships with local creators, orchestrating creator-driven events, experiential marketing, and translating product visions into engaging social content.

This is a strategic role demanding a deep understanding of social platform dynamics, emerging digital cultures, and Gen Z/millennial preferences, ensuring product messaging resonates and drives engagement.

Primary Responsibilities

• Lead end-to-end social-first campaigns and cultural activation projects.
• Plan and deliver creator-centric events and experiential marketing activities to boost organic engagement.
• Serve as a strategic liaison between social, creative, and product teams to convert product goals into compelling social campaigns.
• Collaborate intensively with local social teams supporting broader strategies and integrating community management, content, and paid social efforts.
• Utilize expertise in TikTok, Instagram, and YouTube Shorts to optimize campaign effectiveness and leverage platform-specific opportunities.
• Manage communication and alignment among internal creative units, external agencies, and creators.
• Ensure all social and experiential outputs comply with brand standards and platform requirements.
• Evaluate and analyze campaign performance metrics, providing insights to refine future initiatives and share best practices.

Essential Qualifications & Experience

• Minimum eight years’ experience in social media marketing, influencer/creator management, experiential marketing, or fast-paced digital agencies.
• In-depth knowledge of social media algorithms, content strategies, and audience engagement particularly targeting Gen Z and millennials.
• Strong familiarity with the German creator ecosystem, pop culture, online communities, and trend dynamics.
• Proven track record in conceptualizing and managing impactful events and hybrid/physical brand activations.
• Fluent proficiency in German and English languages.
• Experienced in collaborating across diverse teams, agencies, and senior stakeholders.

Core Skills and Attributes

• Exceptional organizational and proactive project management skills handling multiple campaigns and stakeholders.
• Effective and empathetic communicator, adept at diplomacy in cross-functional collaborations.
• Ability to maintain composure and agility in fast-changing cultural and digital environments.
• Team-oriented approach enhancing clarity, structure, and precise execution within complex global setups.
• Strong capability to correlate product advantages with consumer habits and culture to devise scalable creative solutions.