Senior Digital Communication Officer

About the Role

Join the Strategy, Insights and Communications team as a Senior Digital Communication Officer, serving as the department's specialist for digital content. Lead the creation and enhancement of accessible, audience-centred digital content across websites, intranet, and email channels. Offer expert guidance on digital publishing and user experience, and leverage analytics and audience insights to continuously refine content performance.

Key Responsibilities

• Lead the management and optimization of the department's websites, intranet, and email communication platforms.
• Deliver expert advice on digital publishing standards, accessibility compliance, and content design tailored to user needs.
• Develop and coordinate digital content and campaigns aimed at specific audiences across multiple channels including web, intranet, email, social media, and multimedia.
• Support the planning, implementation, and evaluation of digital communication initiatives to maximize engagement and impact.
• Manage digital communication tools such as content management systems and email marketing software to facilitate effective engagement.
• Analyze digital data and audience metrics to enhance content reach, effectiveness, and user experience.
• Work collaboratively with communication and creative teams to produce compelling digital storytelling and multimedia content.
• Contribute to the development of content strategies, governance frameworks, standards, and promote continuous improvement within the department's digital landscape.

Candidate Profile

• Proven experience managing and producing high-quality website, intranet, and email content in dynamic settings.
• Strong expertise in digital publishing protocols, accessibility standards, and user-centred design principles.
• Highly developed analytical capabilities with a focus on using data-driven insights for ongoing content enhancement.
• Excellent communication and stakeholder engagement abilities, skilled at fostering productive collaboration across varied teams.
• Demonstrated organisational aptitude with meticulous attention to detail, adept at juggling multiple priorities to deliver results.

Additional Information

This position offers a chance to contribute meaningful digital communication outcomes within an innovative, cooperative, and continually improving team environment. Applications for this role will remain open for 12 months.