Senior Copywriter (UAE National)

About Tabby

Tabby is a financial technology company that gives people greater control over their money through flexible, interest-free payment options. It operates across the UAE, KSA, Egypt, and Kuwait, and works with well-known global brands such as H&M, Adidas, and IKEA to create a smoother shopping experience that helps customers buy smarter and save more.

About the Role

Tabby is hiring a Senior Copywriter to join its Marketing team and lead copy development for product marketing campaigns. The role focuses on creating clear, engaging messaging for financial products, including Tabby Card, and making complex financial ideas feel simple, relevant, and creatively strong.

You will shape content across emails, push notifications, in-app messages, and product launch communications. The work needs to stay customer-focused, strategically aligned, and consistent with Tabby’s brand voice.

Key Responsibilities

• Develop strong, brand-aligned copy for marketing campaigns across multiple channels, from product launches to customer activations.
• Turn complicated financial products into plain, compelling messaging that is easy for customers to understand immediately.
• Use creativity and personality to make financial communication feel approachable while staying true to Tabby’s tone of voice.
• Create effective in-app notifications that encourage engagement, actions, and product discovery.
• Keep track of product marketing trends, money-app content patterns, and customer engagement practices, then use those insights to improve performance.
• Work closely with designers, marketers, and product teams so that copy and visuals come together smoothly.

Skills and Expertise

• 3–4 years of experience writing copy in English, ideally in fintech, banking, e-commerce, or technology.
• Strong ability to simplify complex topics into useful, everyday content that informs and appeals to customers.
• Experience writing for digital channels such as email, push notifications, and in-app content.
• Ability to partner effectively with design and marketing teams to deliver cohesive campaigns.
• Excellent organization, attention to detail, and comfort managing several priorities at once under tight deadlines.
• Understanding of performance data and the ability to refine copy based on results.

Application Process

The selection process consists of an interview with the Content Manager and Brand Manager, a copywriting assessment, and a final interview with the Head of Marketing.

Ideal Candidate

This opportunity suits a skilled copywriter who enjoys working in a fast-moving environment and wants to support Tabby’s goal of helping people shop more intelligently and manage their finances effectively.

Additional Information

Department: Brand Studio

Location: UAE

The role is intended for a UAE National.