Senior Content Specialist

About The Local Project

The Local Project is a rapidly expanding premium media company focusing on architecture and design, serving audiences in Australia, New Zealand, and North America. We highlight outstanding local design and its global influence through a range of content including editorial, digital, video, and documentaries, generating over 100 million monthly impressions. In 2024, we launched The Local Production, a creative agency dedicated to enhancing brand presence through strategic storytelling and premium content creation. Recognized industry-wide for our excellence, we earned several accolades in 2025 including Publication of the Year and Publishing Company of the Year at the Mumbrella Publish Awards.

Role Overview

The Senior Content Specialist is responsible for overseeing the production, quality assurance, and process enhancement of digital content across both client and in-house channels. This role ensures consistent delivery of high-caliber content while fostering team capability and improving operational procedures.

Key Responsibilities

• Manage comprehensive digital content execution across platforms, ensuring meticulous review and approval to maintain accuracy, brand consistency, and top-tier quality in visuals, captions, scheduling, tags, and campaign outputs.
• Implement paid media strategies across platforms such as Meta (Instagram, Facebook), Google, Pinterest, LinkedIn, and other emerging channels, coordinating creative briefs and guiding in-house teams to produce ad content aligned with brand standards.
• Lead audience targeting initiatives including segmentation, retargeting, and the development of lookalike models to optimize campaign reach and conversion.
• Provide mentorship and guidance to Digital and Content Coordinators, promoting best practices and adherence to workflows, serving as a point of escalation for complex publishing or client-related matters, and identifying and applying process improvements to boost team effectiveness.
• Collaborate with the Digital/Content Manager to ensure content strategies meet campaign goals, timelines, and capacity, coordinating priorities and delivery logistics.
• Support performance reporting and analysis, delivering actionable insights to refine content and campaign strategies.

Qualifications and Experience

• Minimum of seven years experience in digital publishing, digital marketing, or audience growth roles.
• Proficient in analytics with demonstrated ability to convert data insights into strategic recommendations.
• Experience planning and executing paid media and advertising campaigns.
• Strong understanding of successful content attributes across multiple digital platforms.
• Excellent communication and collaborative skills, comfortable working alongside editors, designers, and marketers.
• Detail-oriented mindset with a passion for continuous improvement and experimentation.
• Interest in architecture, design, and high-end publishing is advantageous.