Senior Content Marketing Manager

About the Role

PandaDoc seeks an experienced Senior Content Marketing Manager to transform our content approach. Building on a solid base of written content, this role will focus on expanding to engaging formats that attract and grow an active audience, such as video series, authentic customer stories, webinars that provide real value, and practical tools. As a key member of the Brand team reporting to the Director of Brand Marketing, you will shape and lead the content evolution at PandaDoc.

Responsibilities

• Develop and own the overall content strategy, specifying what content is produced, its target audience, the formats chosen, and alignment with business objectives.
• Lead the content roadmap proactively by contributing creative ideas early in campaign planning stages.
• Redefine top-of-funnel content by creating interactive tools, educational resources, compelling video series, and webinars worth attending.
• Identify and craft compelling human-centric customer narratives in collaboration with the Brand Studio team.
• Collaborate closely with SEO, product marketing, and customer experience teams to integrate and streamline the content ecosystem, eliminating redundancies and filling gaps.
• Maintain a balance between evergreen educational content and timely campaign initiatives supporting go-to-market strategies.
• Set best practices for AI utilization in content creation, discerning beneficial applications and limitations.
• Adapt content visibility strategies to changes in AI-driven search landscapes.
• Establish comprehensive metrics that link content effectiveness to pipeline growth, brand awareness, and revenue impact.
• Implement routine performance reporting and communicate insights to leadership.

Qualifications

• 4 to 6 years of content marketing experience, preferably within B2B SaaS environments.
• Proven expertise managing diverse content formats beyond traditional blogs or editorial calendars.
• Demonstrated success in creating top-of-funnel content that captures audience interest through educational guides, interactive tools, and engaging programming.
• Strong ability to develop authentic customer stories with a human perspective across multiple formats.
• Skilled at cross-team collaboration ensuring cohesive content production and strategic alignment.
• Excellent writing and editing skills with a commitment to quality and self-review.
• Experience overseeing freelance or external content contributors, including briefing and quality assurance.
• Competency in data analysis for building content measurement frameworks and influencing decision-making.
• Experience partnering with product marketing, demand generation, SEO, and creative teams with adaptive leadership style.
• Insightful use of AI tools to enhance quality and efficiency without compromising originality or judgment.
• Bonus: familiarity with video content development (e.g., YouTube series) or podcast production.

Why Join PandaDoc?

PandaDoc is dedicated to crafting the agreement platform that supports growing companies. We offer competitive pay, excellent perks, comprehensive benefits, and a welcoming culture focused on collaboration and growth. Our teams enjoy a great work-life balance, friendly colleagues, and innovative virtual team-building. We value integrity, transparency, and making impactful product contributions. Join us and take part in shaping an inspiring brand story.

Company Overview

PandaDoc serves over 60,000 fast-growing organizations by simplifying document workflows. Our all-in-one platform streamlines creation, management, and signing of digital paperwork including proposals, quotations, and contracts.

Company Culture

Despite our global team, we foster connectivity through technology, ensuring all members feel a strong sense of community. We strive to maintain employee happiness, which supports retention and exemplifies our core values.

Benefits

• Opportunity to purchase company stock or receive annual bonuses
• Comprehensive medical, dental, vision, disability, life insurance, FSA, and 401k benefits available to employees and families
• Generous paid time off including 13.34+ hours monthly PTO, 6 self-care days, a birthday PTO, and 12 company holidays each year

Compensation

The total annual compensation for this position ranges between 130,000 and 150,000 USD, including base salary and variable pay.

Equal Opportunity

PandaDoc is committed to an inclusive and equitable workplace, ensuring fair treatment of all employees regardless of race, origin, gender, age, disability status, or any legally protected category.

Additional Information

The application deadline for this role is August 29, 2026.