Sales Promoter - Food & Confectionery at Sharjah Duty Free

About Kreol Group

Kreol Group is a UAE-based enterprise specializing in consumer goods focused on channel distribution, brand building, and retail across the GCC, Middle East, Africa, and Indian subcontinent. Their operations span travel retail, modern trade, and e-commerce, supported by logistics, warehousing, merchandising, marketing, and retail management capabilities.

Division Overview

Kreol Travel Retail distributes a multi-category portfolio to airport duty-free and travel retail channels throughout the Middle East, Africa, and Indian subcontinent. Their range includes various international and regional brands in food and confectionery, fragrances, personal care, travel accessories, and more.

Role Summary

The company seeks a dynamic, commercially motivated Brand Ambassador to represent their Food & Confectionery range at Sharjah Duty Free. This role involves direct brand representation on the sales floor, engaging international travelers, promoting products, and driving sales growth for the assigned portfolio.

Key Responsibilities

• Proactively approach and engage customers to introduce and promote Food & Confectionery products.
• Utilize product knowledge to drive sales through sampling, upselling, and cross-selling techniques.
• Develop comprehensive understanding of brand products, including flavors, features, and current promotions.
• Ensure all products are displayed correctly, priced appropriately, restocked timely, and aligned with merchandising guidelines.
• Monitor stock levels actively, reporting any shortages immediately.
• Support in-store activations such as sampling, product launches, and promotions.
• Track sales against targets and provide insights on shopper behavior and product performance.
• Collect and communicate customer feedback regarding preferences, inquiries, and purchasing decisions.
• Observe competitor product offerings, pricing structures, promotions, and category activities.
• Maintain positive, collaborative relationships with Sharjah Duty Free retail staff and management.
• Prepare and submit regular merchandising and stock availability reports including photographs.
• Uphold high professional standards to ensure excellent customer experiences at all times.

Candidate Profile

• Experience in sales promotion, brand ambassadorship, retail sales, or FMCG promotion is preferred.
• Background in food, confectionery, FMCG, duty-free, airport retail, or high-traffic retail environments is advantageous.
• Confident in initiating interactions and sales discussions with customers.
• Strong communication and interpersonal skills with a focus on sales results.
• Ability to work towards individual sales goals and company targets.
• Well-groomed, energetic, and comfortable engaging with a diverse, international customer base.
• Quick learner capable of mastering product details and effectively communicating them to customers.
• Availability to work within airport retail schedules, including flexible shifts.
• Reliable transportation and ability to commute daily to Sharjah International Airport.