Sales Enablement Specialist

About the role

This is a first-of-its-kind hire for the sales enablement function, giving you the chance to define the team’s operating model from the ground up. You will create the systems, resources, and programs that help inline’s Business Development and Customer Success teams succeed across Hong Kong, Singapore, and Taiwan. The work has a direct line to how fast new hires become productive, how effectively the team sells, and how the company expands.

Why this role stands out

• You will be building the function from scratch instead of taking over an existing framework.
• Your work will have clear, visible impact on ramp speed and sales confidence.
• This is a senior individual contributor position with strong ownership and close collaboration with BD, CSM, and leadership.
• As the function grows across markets and eventually into a team, the role can broaden into leadership responsibilities, with compensation expected to evolve accordingly.

What you will do

• Work with BD and CSM leaders to identify the real reasons performance is lagging, separating gaps in knowledge, skills, process, and motivation, then design interventions that address the actual issue.
• Take charge of onboarding and ramp-up for GTM hires, building an end-to-end journey tied to a clear measure of time to productivity.
• Develop a shared sales methodology and practical playbooks that cover the full merchant lifecycle.
• Design and manage a central enablement library that serves as the single source of truth for sales assets, battlecards, and training content, while keeping it organised, current, and simple to use; also ensure the team is equipped to sell new product features at launch.
• Define the metrics that matter and track the indicators that show whether enablement is truly improving performance.

Who this role suits

• People who enjoy starting with a blank slate and working through ambiguity, rather than maintaining an existing setup.
• Problem-solvers who look for the underlying cause before proposing a fix.
• Clear communicators who can simplify complex ideas and present them effectively to sales teams.
• Professionals who want ownership today and a path into leadership as the function expands.

Required background

• At least 5 years of experience in a commercial, frontline setting such as sales or business development, customer success, or sales enablement; team management experience is not necessary.
• Strong organisation and documentation ability, with a track record of producing materials that are easy to use and maintaining a well-structured, up-to-date content hub.
• Professional-level English and Mandarin, both written and spoken.
• Cantonese is mandatory for candidates based in Hong Kong and considered an advantage for candidates in Singapore.
• Diagnostic problem-solving and clear communication will be weighted more heavily than anything else.
• Nice to have, though not essential: experience creating training or onboarding programs, building sales playbooks or content, exposure to SaaS or food-tech, or experience coaching or leading a frontline team.

Location

This position is based in Singapore and follows an onsite working model. The scope of the role also spans Hong Kong and Taiwan.