Sales Development Lead

Role Summary

The Sales Development Lead will be accountable for establishing, expanding, and managing LionsBot’s Sales Development Representative (SDR) processes encompassing inbound lead qualification, outbound prospecting, dealer recruitment, follow-ups after events, defining sales opportunities, and transitioning prospects across AMER, EMEA, and APAC regions.

This senior-level position requires a hands-on leader who can establish operational rhythms, enforce discipline in usage of HubSpot and Klenty platforms, thoroughly qualify customers and dealers, and guarantee that every lead progresses logically within the pipeline. The role includes ownership of dealer prospects, ensuring they are qualified, advanced, and closed within LionsBot's commercial guidelines. For end-customer leads, the individual will maintain ownership from initial contact through comprehensive qualification of needs, suitability, timeline, decision mechanisms, and commercial steps until a proper handover to regional sales management is possible.

Primary Duties

• Manage the SDR operating procedures covering inbound lead handling, outbound targeting, dealer recruitment, and customer qualification.
• Design and refine SDR playbooks, automate Klenty outreach cadences, streamline response triage, and ensure smooth sales handoffs.
• Promptly and professionally qualify inbound customer and dealer leads assessing fit, urgency, budget, decision processes, regional suitability, and commercial readiness.
• Conduct outbound prospecting targeting accounts such as facility managers, cleaning contractors, property owners, dealers, distributors, and channel partners.
• Oversee dealer engagement from initial contact through qualification, commercial negotiation, packaging, escalation, and closure per recruitment procedures.
• Manage end-customer opportunity qualification including detailed understanding of facility, cleaning methods, pain points, automation fit, decision makers, budget, timelines, and next steps.
• Complete thorough and insightful handovers to sales or management with detailed qualification notes and defined next steps like demos or proposals.
• Collaborate with marketing, regional sales, sales operations, and data teams to optimize campaign leads into prioritized SDR outreach streams and automated workflows.
• Maintain strict data hygiene within HubSpot and Klenty including accurate recording of lead statuses, prospects types, dispositions, notes, callbacks, meetings, and opportunity definitions.
• Ensure appropriate prospect routing for replies, no responses, information requests, callbacks, disqualifications, or sales escalations.
• Customize messaging for customers and dealers effectively communicating LionsBot’s value proposition.
• Monitor campaign quality and market feedback including objections, competitor insights, territory data, pricing concerns, and dealer fit issues.
• Deliver weekly SDR progress reporting covering prospects, responses, dealer engagements, qualified customer opportunities, meetings, and handover metrics.
• Coach SDR team members on qualification standards, call conduct, CRM updates, cadence adherence, and professional communication.

Qualifications

• Diploma or bachelor's degree in business, marketing, communications, sales, or similar disciplines preferred.
• 5 to 7 years of experience in SDR, inside sales, business development, sales ops, channel or dealer development, or outbound prospecting roles.
• Proven leadership in SDR flows, coaching, sales cadence management, and inbound/outbound prospecting setups.
• Proficiency and discipline with CRM tools ideally HubSpot, maintaining detailed leads and activity records.
• Experience with sales engagement software such as Klenty, Outreach, Salesloft, Apollo, LinkedIn Sales Navigator, or comparable platforms.
• Excellent verbal and written communication skills in English, effective across various countries, cultures, and time zones.
• Capability to conduct structured qualification for both customers and channel prospects.
• Commercial acumen to navigate dealer discussions, manage objections, and close partners within framework.
• Sound judgment in managing lead lifecycle stages including chasing, nurturing, disqualifying, closing, and escalation.
• Organized, proactive, resilient, process-oriented, and comfortable working in a dynamic scaling environment.

Preferred Experience

• Background in B2B tech sectors such as robotics, automation, industrial equipment, cleaning solutions, facilities management, SaaS, or channel sales.
• Experience supporting regional or international sales efforts across APAC, Europe, Middle East, or global markets.
• Familiarity with dealer recruitment, distributor qualification, partner onboarding and pipeline development workflows.
• Handling early commercial discussions beyond simple meeting setups.
• Utilizing AI-aided lead generation, prospect research, data enrichment, or sales intelligence solutions.
• Knowledge of compliance in prospecting including unsubscribe handling, suppression lists, data hygiene, and responsible outreach policies.

Additional Information

Only candidates selected for further consideration will be contacted.