Relationship Manager - Agartala

Overview

The primary responsibility for this position is to strategize, execute, and meet sales targets for the branch by expanding and managing channels such as Banking, National Distributors, and Independent Financial Advisors (IFAs) across central and harbor suburban areas through engagement and growth of distributor networks.

Organization Context and Challenges

Founded in 1994, Aditya Birla Sun Life Asset Management Company is a collaboration between the Aditya Birla Group and Sun Life Financial Inc., a major Canadian financial services firm. The company manages mutual funds under the Birla Sunlife brand and ranks among India’s top fund management firms. With assets under management (AUM) surpassing ₹2.45 lakh crore as of late 2017, ABSLAMC leads the Fixed Income segment and holds a strong position in Equity funds. It serves over 5.2 million investors and has a distribution footprint spanning over 200 locations, incorporating tens of thousands of IFAs, national distributors, and banking partnerships, as well as offshore presence in Singapore, Dubai, and Mauritius.

The company emphasizes technology adoption, innovative fund products, robust research-driven investment philosophy, and a multi-channel distribution system involving branches, IFAs, distributors, and banks. It also maintains proactive regulatory engagement through AMFI participation and prioritizes employee engagement and satisfaction.

Role Objectives and Key Challenges

The role focuses on managing retail sales through diverse channels to grow AUM, market share, and asset profitability. Banking distribution comprises retail and private banking channels serving distinct client segments, enabling promotion of a varied product portfolio matching client needs.

Key challenges include enhancing visibility initiatives, manual performance tracking due to lack of tools, and coordinating effectively across multiple distribution channels.

Key Responsibilities

• Drive ongoing retail sales from defined client relationships, contributing to regional targets by identifying prospects through market analysis and cultivating channel partnerships.
• Profile distributors to understand and fulfill their needs, ensuring sustained business and meeting targets for new folios and Systematic Investment Plans (SIPs).
• Engage distributors by scheduling regular communications, conducting empanelment and activation activities, sharing timely product updates, and organizing training and engagement programs.
• Ensure strict compliance with internal reporting and audit requirements, provide weekly performance reports to regional leadership, update sales portals for data consolidation, and manage branch branding materials.
• Oversee branch administration to support sales growth, maintain operational readiness, internal audit preparation, and adherence to SEBI and company codes of conduct.
• Manage branch operations, including financial administration, client service benchmarks, and resolve operational issues to ensure smooth service delivery.
• Supply pertinent sales and operational reports to cluster and zonal heads.
• Lead, train, and guide team members, facilitate AMFI certifications, monitor performance monthly, and implement corrective actions to meet targets.

Additional Information

This position requires strong coordination skills across multiple sales channels and a hands-on approach to branch management and distributor relations.