Public Relations Manager - Middle East

About The Company

We are a rapidly expanding global brand focused on mother and baby products, committed to innovating offerings that support families globally. We have significant presence in North America, Europe, the Middle East, and other international regions, aiming to establish ourselves as a reliable brand through cutting-edge products, localized marketing efforts, and integrated communications.

Role Overview

We seek an experienced Public Relations Manager to oversee PR activities throughout the Middle East. The candidate will develop regional communication strategies, nurture media relations, manage the brand's reputation, and deliver impactful campaigns that align with business goals and marketing plans. Eligible candidates should reside in Lebanon or the UAE and possess deep knowledge of the regional media landscape, cultural nuances, and consumer behavior.

Key Responsibilities

• Formulate and implement PR strategies that align with the global and regional Integrated Marketing Communications plans.
• Set communication priorities involving media, influencers, industry bodies, and stakeholders.
• Create consistent messaging frameworks to maintain unified brand positioning throughout the Middle East.
• Cultivate and sustain strong connections with mainstream and specialized media, parenting and lifestyle publications, industry groups, and key opinion leaders.
• Organize media engagements, including interviews and press events, as well as facilitate participation in relevant conferences.
• Deliver bilingual media content such as press releases, feature articles, interviews, and brand narratives.
• Lead PR campaigns, product launches, parenting programs, brand partnerships, and media events regionally.
• Collaborate with the IMC team to ensure PR activities integrate seamlessly with broader marketing efforts.
• Manage coordination with local PR agencies and external partners to guarantee effective campaign implementation and handle issues efficiently.
• Monitor traditional and social media channels regionally for reputational risks and advise on proactive communication measures.
• Enhance brand credibility through steady, positive media interactions.
• Work alongside content teams to maximize reach and impact of media materials.
• Develop regional PR assets, brand stories, and communication resources.

Qualifications and Experience

• Bachelor's degree or higher in Public Relations, Communications, Marketing, Journalism, or a related discipline.
• Minimum of 5 years’ experience in Public Relations, Brand or Corporate Communications.
• Prior experience in the mother and baby sector is highly desirable.
• Comprehensive understanding of Middle Eastern cultural contexts, media environments, and consumer trends.
• Strong networks with media professionals, journalists, editors, agencies, and industry entities across the region.
• Excellent verbal and written skills in both Arabic and English.
• Demonstrated expertise in brand communication, crisis management, and cross-cultural messaging.
• Proven ability in managing projects, stakeholders, and delivering results in dynamic settings.

Preferred Qualifications

• Fluency in Arabic and English is highly valued.
• Applicants currently living in Lebanon or the UAE.
• Familiarity with the Lebanese media environment and market is a significant advantage.
• Experience collaborating with global consumer brands is preferred.

Why Join Us

• Be part of a swiftly growing international consumer brand expanding its markets.
• Work with diverse, multicultural teams across multiple regions.
• Lead influential regional communication plans with significant visibility.
• Enjoy a flexible remote work arrangement.
• Play a key role in shaping the brand's presence and reputation in the Middle East.