Product Manager

About Redsbaby

Redsbaby stands as a premium Australian baby brand, specializing in the design of prams, strollers, and essential baby products with complete control over the customer experience across Australia, New Zealand, and EMEA. This role is positioned within the marketing team, reporting directly to the Managing Director while collaborating closely with senior marketing and creative managers and a team of specialists across eCommerce, CRM, events, PR, and media.

Role Overview

As a Product Manager at Redsbaby, you will ensure every product is perfectly prepared for market launch—from compliance testing and product guide creation to packaging and overseeing user trials. You'll be responsible for crafting the product’s positioning, messaging hierarchy, and unique selling propositions, as well as managing the production of visual assets including photography and videography that showcase the products' features. Acting as the in-house product expert, you will handle an extensive portfolio that spans prams, strollers, baby essentials, and accessories, with a focus on becoming the preferred choice for Australian families.

Key Responsibilities

• Manage product launch readiness including testing, documentation, packaging, and pilots.
• Develop and implement product positioning and messaging frameworks.
• Lead briefing and production of product features with photographers and videographers.
• Design and maintain content for product detail pages including copy and media placement.
• Evaluate marketing briefs for product accuracy across channels such as email, social media, and PR.
• Oversee the product review system and analyze customer feedback to extract key themes.
• Perform sales performance and margin analysis across SKUs and categories.
• Coordinate with offshore suppliers and handle engineering change notices.
• Conduct competitor analysis to identify portfolio gaps and new product opportunities.
• Train Sales and Customer Care teams on product specifics.

Candidate Profile

• Minimum three years’ experience in product management, product marketing, or category roles within consumer goods.
• Experience with consumer durables or emotionally-driven, high-involvement products is preferred.
• Excellent copywriting skills with the ability to translate product features into compelling messages that resonate with parents.
• A passion for the baby products category and a genuine understanding of what makes products recommendable to new parents.
• Proven ability to manage briefing processes and asset development, including onsite participation in photo and video shoots.
• Strong analytical skills to interpret SKU data, margins, and customer reviews for data-driven decisions.
• Excellent organizational skills to juggle multiple product launch schedules and statuses concurrently.
• Experience with product compliance, testing, supplier liaison, and exposure to eCommerce or DTC brands is highly advantageous.

Additional Information

Redsbaby's culture reflects a commitment to enriching parents' early experiences by delivering the finest baby products and experiences. The workplace boasts a luminous and energetic headquarters that inspires collaboration and creativity. Applicants must hold full Australian working rights to be considered.