Performance Marketing Senior Associate
Noida, Uttar Pradesh, India · Full Time
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- Experience
- Any
- Salary
- INR 300,000 – INR 600,000 / year
- Openings
- 1
- Posted
- il y a 2 heures
- Work mode
- In office
- Education
- Any graduate
- Eligibility
- Candidates must hold at least a graduate degree.
- Resume
- Required to apply
Where you'll work
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Job description
Job Overview
The role involves leading performance marketing efforts primarily through Meta Ads for direct-to-consumer (D2C) brands. Responsibility includes managing significant advertising budgets, optimizing campaign outcomes, and utilizing data insights to enhance return on ad spend (ROAS) and conversion rates.
Key Responsibilities
- Plan and execute Meta Ads campaigns targeting D2C brand audiences.
- Oversee monthly marketing budgets ranging between ₹50 lakhs to ₹1 crore.
- Continuously optimize campaigns to improve conversions and maximize ROAS.
- Conduct performance analysis, extracting actionable insights through marketing analytics.
- Develop and implement strategies founded on data-driven decision making to enhance marketing effectiveness.
Requirements and Skills
- Demonstrated expertise in running and managing Meta Ads campaigns.
- Strong capability in campaign management including audience targeting and funnel analysis.
- Experience in conversion optimization and ROAS analysis specific to D2C or lifestyle and fashion sectors preferred.
- Ability to analyze and interpret performance data to inform strategy adjustments.
Additional Information
Eligible candidates are any graduates with a good understanding of performance marketing within the D2C ecosystem. The role is located in Noida, India, requiring onsite presence. The expected salary range is ₹3,00,000 to ₹6,00,000 per year.
Minimum education
Bachelor's Degree