Online Betting Digital Marketing Personnel

Company Overview

BBETS is a newly licensed and lawful online betting company operating out of Gaborone, Botswana.

Role Summary

This role offers flexibility as either full-time or part-time, and can be performed remotely or on-site in Botswana. The Digital Marketing Personnel will be responsible for planning and executing digital marketing campaigns aimed at boosting betting activities. This includes creating promotional content, monitoring campaign effectiveness, conducting market as well as competitor analysis, and fine-tuning strategies to maximize customer interaction and conversion rates. Collaboration with various teams is required to ensure compliance with applicable legal regulations related to online betting. Additionally, the candidate will help educate frontline employees on digital marketing campaigns to effectively communicate promotions to customers.

Qualifications

• Excellent communication abilities to engage clearly and professionally with customers, colleagues, and digital audiences.
• Strong analytical skills to evaluate campaign data, monitor key metrics, and suggest enhancements.
• Effective research capabilities to understand market trends, competitor strategies, and customer preferences in online betting.
• Proficient writing skills for developing compelling social media posts, promotional materials, and basic website content updates.
• Experience or skills in training staff on digital marketing initiatives and ensuring responsible promotion of betting services.
• Familiarity with digital marketing platforms and social media management tools is advantageous.
• Understanding of regulations in the online betting and gaming industry, including responsible gambling principles, is preferred.
• Possession of a certificate, diploma, or degree in Marketing, Communications, Business, or related fields, or equivalent hands-on experience is preferred.