National Projects Head

About Aditya Birla Lifestyle Brands Limited

Aditya Birla Lifestyle Brands Limited (ABLBL), part of the Aditya Birla Group, is a prominent branded apparel company that manages a wide array of prestigious lifestyle brands. As of March 31, 2025, the company boasts a retail presence spanning over 4.6 million square feet, including 3,253 exclusive brand outlets, over 38,000 multi-brand outlets, and more than 7,000 shop-in-shop locations in department stores nationwide. Its brand portfolio features some of India's most recognized and trusted names like Louis Philippe, Van Heusen, Allen Solly, and Peter England—each offering over 25 years of heritage. These brands have demonstrated consistent growth fueled by innovative design focus, category diversification, and operational excellence across formal, casual, and occasion wear sectors. Additionally, ABLBL has carved a strong position within the innerwear and athleisure segments through Van Heusen Innerwear with extensive distribution across India. Strategic partnerships with international brands Simon Carter, American Eagle, and Reebok further enhance the portfolio. American Eagle is regarded as a preferred premium denim brand, while Reebok—under the company's leadership since 2022—has broadened its reach across various sales channels. Simon Carter strengthens the premium menswear segment with its distinct design philosophy and carefully curated collections.

Role Summary

This leadership role entails end-to-end management of Merchandising, Fabrication & Logistics (MF&L) rollout projects including new store launches, renovations, office setups, and Shop-In-Shop (SIS) counters. The incumbent will oversee all facets—planning, design, procurement, execution, maintenance, and project conclusion—ensuring all aspects align with business goals, budgets, schedules, quality benchmarks, and brand standards. Responsibilities include formulating rollout strategies, managing resources and stakeholders efficiently, advancing process improvements, and delivering regular project updates to senior leadership. Managing risks linked with approvals, change controls, vendor performance, cost and schedule overruns, and execution challenges across multiple sites is also critical.

Key Responsibilities

• Develop and sustain comprehensive Master Bills of Quantities (BOQs) with detailed material specifications, HSN codes, and itemized costing; coordinate with Procurement to validate cost benchmarks and ensure commercial viability.
• Establish and reinforce a scalable vendor network aligning with business forecasts, geographical distribution, and execution demands to support expansion and project delivery.
• Lead strategic sourcing initiatives by consolidating significant expenditure categories through competitive bidding and electronic auctions; formalize rate contracts with vetted vendors collaborating with Procurement and Commercial teams.
• Create frameworks for vendor performance assessment and conduct regular reviews; drive enhancements in vendor capabilities, optimize vendor base, and oversee payment controls to boost operational effectiveness.
• Formulate project cost frameworks and supply cost data for annual budgeting and business strategy; supervise budget compliance, analyze discrepancies, and identify cost control opportunities.
• Design and refine project planning, execution, and commercial processes continually; adopt industry best practices to improve efficiency, ensure compliance, and enhance project outcomes.
• Coordinate and actively participate in scheduled business review meetings to track project milestones, resolve issues promptly, and facilitate timely decisions; monitor commercial and execution performances alongside stakeholder engagements.
• Collaborate cross-functionally with Brand, Retail Business Development (RBD), Trade, Commercial, Procurement, Finance, and other relevant teams to align project deliveries with broader business priorities and incorporate diverse inputs into the planning and operational processes.